Exam (elaborations)
COM2602 Assignment 1 Semester 2 2023
- Institution
- University Of South Africa (Unisa)
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COM2602 Assignment1 Semester 2 2023
QUESTIONS AND
ELABORATE ANSWERS
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, QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 You are a manager at Ngwanango Communications, an organisational communications teaching and
training firm based in Pretoria. You are tasked with introducing the Organisational Communication
chapter to first year student, giving an overview of what organisational communication is, and its
constituent fields. While preparing your presentation slides name and discuss each of the five fields and
provide real practical examples for each. (16)
1.2 Briefly explain each of the following concepts of strategy and indicate the levels of strategy they are
connected to: 1.2.1 Strategy communication (3)
1.2.2 Communication strategy (3)
1.2.3 Communication of strategy (3) [25]
QUESTION 1: COMMUNICATION IN THE ORGANISATION
1.1 Overview of Organisational Communication and its Constituent Fields:
Organizational communication refers to the process of exchanging information and
messages within an organization to facilitate effective decision-making, coordination,
and cooperation among its members. It plays a vital role in the success and productivity
of any organization. The field of organizational communication comprises several
subfields that contribute to different aspects of communication within the organization.
Let's explore each of these fields along with real practical examples for better
understanding:
1. Interpersonal Communication: Interpersonal communication focuses on the exchange of
information and messages between individuals within the organization. It involves one-
on-one interactions, such as conversations between employees, managers, or team
members. Practical example: A manager having a performance review meeting with an
employee to provide feedback and set goals for the upcoming year.
2. Group Communication: Group communication deals with communication patterns
within small groups or teams in the organization. It examines how information is shared,
decisions are made, and conflicts are resolved within these groups. Practical example: A
project team having a brainstorming session to come up with innovative ideas for a new
product.
3. Organizational Culture and Climate: Organizational culture refers to the shared values,
beliefs, and norms that shape communication and behavior within the organization.
Organizational climate, on the other hand, reflects the overall emotional atmosphere of
the workplace. Practical example: A company promoting open communication and
collaboration among employees, leading to a positive and inclusive work environment.
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