Exam (elaborations)

IRM1501 ASSIGNMENT 1 MEMO - SEMESTER 2 - 2023 - UNISA - DUE DATE: - 18 AUGUST 2023 (DETAILED MEMO – FULLY REFERENCED – 100% PASS - GUARANTEED)

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Institution
University Of South Africa (Unisa)

Book
Handbook of Research Methodology

IRM1501 ASSIGNMENT 1 MEMO - SEMESTER 2 - 2023 - UNISA - DUE DATE: - 18 AUGUST 2023 (DETAILED MEMO – FULLY REFERENCED – 100% PASS - GUARANTEED) Question 1 Make a distinction between quantitative and qualitative research methodology and provide examples. (8) Question 2 List different sampling...

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Uploaded on August 2, 2023
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irm1501 assignment 1 memo semester 2 2023 un

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QUESTION 1

An easy way of distinguishing between data collected when using either a qualitative and
quantitative approach is to remember that quality refers to the essential character or
nature of data (Swanepoel and Mabeka, 2022). However, quantity connotes the extent,
size or sum of countable events that can be addressed as a numerical value. Therefore,
qualitative research is a form of research in which researchers make an analysis of what
they see, hear, and understand. It is aimed at collecting data about a topic that
investigates something about human behaviour that cannot be measured, such as
perception, opinions, experiences, and so forth.

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