Public Relations in the arts, leisure, and entertainment industry
Introduction [5 Marks]
1.1 Develop a public relations plan for the Sandton Jazz festival the plan should
include four elements, namely research, objectives, programming, and
evaluation.
For more information on the heritage site visit Jazz lovers welcome the return of
the Standard Bank Joy of Jazz | Fourways Review Please do not contact the
organisation.
Research [3]
Objectives [2]
Programming [6]
Evaluation [3]
1.2 Click on the following hyperlink and read about tips for public relations
practitioners who are working in the arts. Thereafter, summarise the article. [6] 6
show-stopping tips for PR pros in the entertainment industry - Agility PR
Solutions
1.3 Compile a media database (list) of four arts, culture, and entertainment
journalists. The database should indicate the names of the media organisations
and the journalists.
Do not include their contact details. To compile this database, refer to
newspapers online on the entertainment sections, magazines and social media
platforms. [6]
1.4 Compile a media monitoring report on an organisation in the arts, culture,
and entertainment industry of your choice.
To complete this task, you should look for stories on the organisation in
newspapers and other forms of media.
The report must indicate the name of the media organisation, tittle of the story,
date of publication and the rating of the story. The report should contain at least
three stories. [6]
, 1.5 Define the following types of celebrities with one example for each
• Ascribed celebrity
• Achieved celebrity.
• Attributed celebrity (6)
1.6 Lady Zama is a celebrity in the music industry. He has approached you to
become her PR person and you have been asked to explain why PR
practitioners are important for the bottom line. (4)
1.7 Click on the following hyperlink and read about what a celebrity public
relations representative does. Thereafter, summarise the article.
1.8 Describe an advertisement that you have read or seen that features a
celebrity. In your description, you should indicate the names of the marketer and
the celebrity. (4)
1.9 Makhzadzi is a South African music star who is billed to perform at the
Mandela Day International Day celebrations on 18 July May 2023.
As her publicist, develop a schedule of media interviews to generate pre-event
publicity. The schedule should have at least five proposed media interviews. (10
Marks).
Use the format below.
Name of the Media Name of Show and host.
Date and time 1.11 SELF-REFLECTION [2 MARKS]
Self–reflection Activity.
What is the most important information and what are the most important skills
you have learnt from this learning unit? What were the main challenges you
encountered as you worked through the learning unit?
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