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MNG3702 Assignment 1 Semester 2 2023 (726484) - DUE 25 August 2023 R51,09   Add to cart
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  3. University Of South Africa
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  5. MNG3702 - Strategic Implementation And Control IIIB

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MNG3702 Assignment 1 Semester 2 2023 (726484) - DUE 25 August 2023
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MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2023 () - DUE 25 August 2023 100% TRUSTED workings with detailed Answers for A+ Grade.

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  • August 2, 2023
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  • 2023/2024
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MNG3702
ASSIGNMENT 1 SEMESTER 2 2023

, MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2023
(726484) - DUE 25 August 2023




QUESTION 1 ANSWERS


1.1 The type of strategic change in Anheuser-Busch when the company
was unable to avoid a hostile takeover by InBev in 2008 can be identified
as "Reactive Change." This type of change occurs as a response to
external forces or events that threaten the organization's viability or
competitive position.

Substantiation:
In 2008, Anheuser-Busch faced a hostile takeover bid from InBev, which
ultimately led to its acquisition and the creation of AB InBev, the world's
largest brewer. The hostile takeover bid was an external event driven by
InBev's desire to expand its market presence and access to emerging
markets, and it posed a threat to Anheuser-Busch's independence and
existing strategic direction.

Reactive change is often a response to a crisis or significant pressure from
external factors. In this case, Anheuser-Busch faced pressure from
shareholders, market dynamics, and the need to respond to InBev's
aggressive actions. The company had to react swiftly to protect its
interests, leading to the acceptance of the takeover offer. This type of
change is typically unplanned and can be disruptive to the organization's
existing structure and operations.




1.2 Applying an analytical model to planned change during the rapid
expansion into emerging markets worldwide:

Kotter's 8-Step Change Model can be applied to understand the planned
change process during SAB's rapid expansion into emerging markets. The
model provides a structured approach to managing change effectively.
Let's explore how the model aligns with SAB's expansion strategy:

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