Exam (elaborations)
MNB3702 ASSIGNMENT 1 SEMESTER 2 2023 (DUE Tuesday, 15 August 2023, 9:00 PM)
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- University Of South Africa (Unisa)
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By: Nompilombuyazi • 1 year ago
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MNB3702ASSIGNMENT 1
(100%)
SEMESTER 2 2023
DUE Tuesday, 15 August 2023, 9:00 PM
MNB3702
ASSIGNMENT 1
SEMESTER 2
2023
,Assessment 1: Attempt review (page 1 of 10) https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=121
MNB3702-23-S2 Welcome Message Assessment 1
QUIZ
Started on Saturday, 12 August 2023, 10:33 AM
State Finished
Completed on Saturday, 12 August 2023, 12:29 PM
Time taken 1 hour 56 mins
Grade 50.00 out of 50.00 (100%)
Question 1
Incorrect
Mark 0.00 out of 1.00
Refer to the Fan Milk case study on page 544.
How did Erik Emborg/Fan Milk �rst engage in international trade?
a. Specialised intermediaries were used in the form of bicycle vendors,
pushcarts and kiosks.
b. Indirect exports through domestic-based intermediaries were used to
reach consumers in West Africa.
c. Fan Milk directly imported milk powder from Denmark into Ghana and
Nigeria.
d. Erik directly exported milk from Denmark to Ghana and Nigeria.
Your answer is correct.
For exporting to have been correct, Fan Milk would have had to start up in Denmark to
export to Ghana – but it was not. While Erik is originally from Denmark, Fan Milk is
not. Fan Milk is headquartered in Accra, in Ghana, and has manufacturing and
distribution facilities in Nigeria. Erik, as the owner of Fan Milk, used his Danish
connections to directly import milk powder from Denmark INTO Ghana, where it was
reconstituted into milk products. As Fan Milk is a Ghanaian start up with a Danish
owner, it was its DOMESTIC marketing and supply chain operations that used local
distributors. These distributors were supplied with the branded equipment they
needed to sell in their towns and they purchased and resold Fan Milk’s products.
Similarly, it opened a subsidiary in Nigeria – it did not export to Nigeria (Peng & Meyer,
2019:310-312; 544-545) (see Lesson 1, LO1: Explain the different options for
organisations to start engaging in international business.).
The correct answer is:
Fan Milk directly imported milk powder from Denmark into Ghana and Nigeria.
1 of 3 8/12/2023, 12:30
,Assessment 1: Attempt review (page 1 of 10) https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=121
Question 2
Incorrect
Mark 0.00 out of 1.00
Licensing is a form of contract that ...
a. transfers a technology and the rights to use it.
b. transfers the rights to a brand name.
c. establishes a long-term supplier relationship.d.
combines all of the above transactions.
Your answer is correct.
Refer to page 313
The correct answer is:
transfers a technology and the rights to use it.
Question 3
Correct
Mark 1.00 out of 1.00
Aggregation strategies are:
a. Designed to exploit differences in prices and also between markets
b. Designed to exploit economies of scale and to promote innovation and
knowledge management
c. Designed to serve consumers on their local terms despite differences in
needs
Refer to page 389
The correct answer is: Designed to exploit economies of scale and to promote
innovation and knowledge management
2 of 3 8/12/2023, 12:30
,Assessment 1: Attempt review (page 1 of 10) https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=121
Question 4
Correct
Mark 1.00 out of 1.00
A Leniency programme is a programme that ________________.
a. Offers tax exemptions for emerging companies
b. Allows exporters to sell above cost in certain markets
c. Gives immunity to members of a price-�xing cartel
d. Regulates the operations of a price-�xing cartel
Refer to page 369
The correct answer is: Gives immunity to members of a price-�xing cartel
Question 5
Correct
Mark 1.00 out of 1.00
The bene�ts of MNEs recruiting talent around the world and placing their R&D in
strategic locations can be?a)Overcoming the potential replication and inconsistency
of standards, b)Not allowing exploitation of specialised human resources
c)Enhancing creativity and idea generation and therefore innovation d)Limiting
interactions with customers.
a. a, b and d
b. a and c
c. b and d
d. a and d
Refer to page 387
The correct answer is: a and c
3 of 3 8/12/2023, 12:30
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