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Coca Cola is one of the world’s largest companies. Coke is sold in over 200 countries
and is instantly recognised by consumers across all continents. What is Coca Cola’s
current stage of internationalisation?
a. Domestic marketer
b. Export marketer
c. Global marketer
d. Potential export marketer
Coca Cola is a global marketer. It is one of the world’s largest companies, employing
700 000 people across the world. The company runs global marketing campaigns in
the many countries where the brand is sold. Domestic marketers are focused on
servicing people within their country’s borders. The export marketer has a deliberate
export strategy in place. Potential export marketers are potential exporters since they
have the basis on which to build a successful export business. Refer to page 15 in the
prescribed book.
The correct answer is: Global marketer
A report states that there has been a significant drop in the sale of tobacco products in
South Africa since the year 2000 when the advertising of tobacco products was
banned. Major international exporters of tobacco products have to keep this law in
mind when looking to import their products to South Africa. Under which law does
South Africa’s ban of tobacco advertising fall?
a. National law
b. Public international law
c. Private international law
d. Legal traditions
The ban of tobacco advertising is a national law in South Africa. Public international
law refers to a set of rules that governs the relationships between countries. Private
international law is applicable when conflict arises between contracting partners. Legal
traditions are legal norms practiced by countries which typically fall under western or no
western law. Refer to page 225 in the prescribed textbook.
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The correct answer is: National law
Singapore's economy is ranked, by the World Economic Forum, as one of the most
open in the world. The law of supply and demand determines prices and the movement
of goods and services with minimal government regulation. The economic structure of
Singapore can be classified as a….
a. subsistence economy
b. centrally planned economy
c. free-market economy
d. mixed economy
The free-market economy requires that there are minimal economic or governmental
influences, such as taxes, regulations, and other interventions. A subsistence
economy is normally related with agriculture and is common in underdeveloped
countries. A centrally planned economy is one where the government controls the
planning and allocation of resources. A mixed economy is an economic structure that
combines elements of all the above. Refer to economic systems in study unit 5 of your
study guide. Refer to page 259 in the prescribed textbook.
The correct answer is: free-market economy
Read the label of an electronic device, piece of furniture, T-shirt or cup and chances are
it will say “Made in China”. China is one of the world’s largest producers of industrial
goods. Which of the following describes China’s economy?
a. Service economy
b. Centrally planned economy
c. Economic integration
d. Manufacturing economy
China is one of the largest countries in the world and a significant manufacturer and
exporter of goods. A service economy is dominated by activities related to service. A