Exam (elaborations)
COM 3702 ASSIGNMENT 3
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- COM 3702 ASSIGNMENT 3
- Institution
- University Of South Africa
COM 3702 ASSIGNMENT 3
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ACom 3702 +
ASSIGNMENT 3
AMBASSODOR KING
ADMIN
,COM3702 Assignment 3 (PORTFOLIO COMPLETE ANSWERS) Semester 2
2023 () - DUE 3 OCTOBER 2023 100% TRUSTED workings, explanations
and solutions
1 INTRODUCTION [5] SEMESTER 2 NE=neNE ASSESSMENT 03 NE=neNE
EXAMINATION PORTFOLIO NE=neNE 22
2 MEDIA POLICY AND REGULATION [20]
2.1 Internal and external media regulation Read the Film and Publication Bill
to do the following:
The Film and Publication Bill is a legislative proposal that aims to regulate
the distribution, exhibition, and classification of films, publications, and
interactive media content within a particular jurisdiction. The bill likely
addresses issues such as age restrictions, content classification, censorship,
and guidelines for responsible media distribution.
2.1.1 Give a brief overview of the Bill and then discuss whether the Bill can be
regarded as internal or external regulation. (5)
Internal or External Regulation: Internal regulation refers to self-regulation
within the media industry, where media organizations and platforms
voluntarily adhere to ethical and content guidelines. External regulation, on
the other hand, involves the government or an independent regulatory body
imposing rules and restrictions on media content. To determine whether the
Film and Publication Bill is internal or external regulation, you would need to
assess whether the bill seeks to establish a framework for self-regulation by
the media industry or if it introduces government-imposed regulations.
2.1.2 Write a critical discussion in which you demonstrate your understanding
of freedom of expression and the limitations thereof. (5)
Freedom of Expression and its Limitations:
Freedom of expression is a fundamental human right that allows individuals to
express their opinions, ideas, and thoughts without fear of censorship or
punishment. However, this right is not absolute and can be subject to limitations.
, These limitations often involve preventing hate speech, incitement to violence,
defamation, child pornography, and other forms of harmful content. A critical
discussion on this topic would explore the delicate balance between freedom of
expression and the need to protect individuals and society from potential harm.
2.1.3 You should specify whether the Film and Publication Bill enhances or
hinders freedom of expression. (5)
To determine whether the Film and Publication Bill enhances or hinders freedom of
expression, one would need to examine the specific provisions within the bill. Does
the bill focus on legitimate limitations to protect the public interest, or does it
excessively restrict free expression? Analyzing the bill's content classification
system, censorship provisions, and penalties for non-compliance can provide
insights into its impact on freedom of expression.
2.1.4 The discussion should briefly explain your understanding of the concept
of public interest. Substantiate your answer by giving examples from the Bill.
(5) Cite at least three (3) academic sources (this excludes the prescribed book
and study guide).
Public interest refers to the collective well-being and welfare of the general public.
In the context of media regulation, it involves considering the potential impact of
media content on society as a whole. The Film and Publication Bill may include
provisions that aim to protect public interest, such as restrictions on explicit or
harmful content to safeguard minors or vulnerable groups.
3 MEDIA MANAGEMENT [15]
3.1 Media and communications market
3.1.1 Discuss the following characteristics of the media as a business and
give examples of each: (10
1. Hybridisation
Hybridisation in the media and communications market refers to the blending of
different media formats or platforms to create new and diverse content. Media
companies often combine traditional formats with digital elements to reach wider
audiences and adapt to changing consumer preferences. An example of
hybridisation is the integration of television shows with interactive online
components, such as social media campaigns or web-based supplementary content.
2. High-fixed costs
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