Exam (elaborations)
DPR2605 ASSIGNMENT 01 SEMESTER 02 2023 ( 559817)
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- University Of South Africa (Unisa)
DPR2605 ASSIGNMENT 01 SEMESTER 02 2023.
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FULL NAMES:STUDENT NUMBER:
UNIQUE NUMBER: 559817
MODULE CODE: DPR2605
MODULE NAME: THE APPLIED PUBLIC RELATIONS
PROGRAMME
ASSIGNMENT: 01
DUE DATE: 19 AUGUST 2023
, INTRODUCTION
In this assignment, I will answer questions based on the case study titled: Maximising
Media Relations for Effective Program Execution: UNICEF in Nigeria, and also a case
study based on Child Protection Week by using DOTMABE Formula, and do a self-
assessment and Self-reflection.
1. Role of Public Relations:
The role of public relations, as highlighted in the case study, involves effective
communication with stakeholders, government, and other publics to develop positive
relationships and align organizational goals with societal expectations. Public relations
practitioners create, execute, and assess programs that facilitate the exchange of
influence and understanding among an organization's parts and its various publics.
They focus on disseminating messages to opinion leaders, raising awareness of
activities, and enhancing stakeholders' positive contributions.
2. Stakeholders and Interests:
The stakeholders in this case study include:
• UNICEF: Interested in raising awareness about children's rights and gaining
support for their programs.
• Nigerian Government: Interested in addressing child labor, child trafficking, and
other issues affecting children's rights to maintain social stability.
• NGOs: Interested in collaborating with UNICEF to address child-related
challenges and advocate for change.
• Journalists and Media: Interested in obtaining accurate information, covering
stories, and raising public awareness on children's rights issues.
• Children and Families: Interested in receiving protection, health care, education,
and opportunities for children's development.
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