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CBC1501 Assignment 1 semester 2 due on 18 August 2023 R50,00
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  3. University Of South Africa (Unisa)
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  5. Communication in Business Contexts (CBC1501)

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CBC1501 Assignment 1 semester 2 due on 18 August 2023
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  • August 18, 2023
  • 27
  • 2023/2024
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CBC1501
Assignment 1
Due on 18 August 2023

For further assistance with various queries kindly contact us on:0713705192




Rockefeller Group, a popular accounting firm in South Africa, is expanding its business into the
African continent, with a focus on a few francophone countries. By doing this it hopes to grow its
market share, streamline operations, create employment and increase profitability. To successfully
do this, it intends to implement a more fluid structure that will allow for easier communication
across diverse countries. It is doing away with brick-and-mortar offices and team structures to
leverage its human resources in different countries to collaborate on various projects. A new
communication strategy is also planned to ensure that the new brand image is communicated
consistently to its clients in different countries. Rockefeller Group has launched a new continental
advertising campaign in South Africa, Madagascar, Mauritius, Réunion and Seychelles. In most of
these countries, French is the official language. Incidentally, all the advertisements were created in
English and have been loosely translated into French for the francophone countries. What kind of
communication barriers will be experienced by clients and customers in the French-speaking
countries?



a. psychological and semantic barriers

b. semantic and contextual barriers

c. status and position

d. cultural and perceptual differences

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