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MNM2606 ASSIGNMENT 1 FOR 2024
- Institution
- University Of South Africa (Unisa)
MNM2602 ASSIGNMENT 1 FOR 2024
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By: lungelwanonyukela • 1 year ago
By: syandankomo99 • 1 year ago
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MNM2606ASSIGNMENT 1 FOR 1ST SEMESTER 2024
SJD1501
2024
, Assessment 1
Started on Monday, 11 March 2024, 1:07 PM
State Finished
Completed on Monday, 11 March 2024, 1:33 PM
Time taken 26 mins 24 secs
Grade 7 out of 10 (70%)
Question 1
Correct
Mark 1 out of 1
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Question text
Lebo is the Marketing Director of a newly established fitness group. At a meeting it was decided that
an upcoming advertisement will be aired once a week on television during prime time. This BEST
refers to which concept?
a.
Strategic planning
b.
Planning
c.
Strategy
d.
Strategic marketing communication planning
Question 2
Incorrect
Mark 0 out of 1
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Question text
A toy manufacturer sends out a survey to measure brand awareness. This BEST refers to which step
of the marketing communication plan?
a.
Step 6: Determining the marketing communication mix
b.
Step 4: Setting the communication objectives
1
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