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Marketing Concepts and Strategies - 7th Edition - Book Summary (English) R59,17   Add to cart

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Marketing Concepts and Strategies - 7th Edition - Book Summary (English)

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FULL ENGLISH Summary of Marketing: Concepts and Strategies (7th Edition). Includes ALL Chapters (excl. chapters 4, 21 and 23). Dibb, S., Simkin, L., Pride, W.M., & Ferrell, O.C. (2016)

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  • All chapters (excl. 4, 21 and 23)
  • June 5, 2017
  • 65
  • 2016/2017
  • Summary
  • Unknown
  • Unknown

4  reviews

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By: Mswanenberg • 6 year ago

Translated by Google

Each paragraph summarized in one line

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By: yasersmj • 6 year ago

Not useful at all

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By: max_elligens • 7 year ago

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By: anne1000 • 7 year ago

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MARKETING CONCEPTS AND STRATEGIES SUMMARY (7TH EDITION)
DIBB, S., SIMKIN, L., PRIDE, W. M., & FERRELL, O. C.

CONTENT

Chapter 1 The marketing concept
Chapter 2 Marketing strategy and understanding competitors
Chapter 3 The marketing environment

Chapter 5 Consumer buying behaviour
Chapter 6 Business markets and business buying behaviour
Chapter 7 Segmenting markets
Chapter 8 Targeting and positioning
Chapter 9 Marketing research
Chapter 10 Product decisions
Chapter 11 Branding and packaging
Chapter 12 Developing products and managing product portfolios
Chapter 13 The marketing of services
Chapter 14 Marketing channels
Chapter 15 Channel players and physical distribution
Chapter 16 An overview of marketing communications
Chapter 17 Advertising, public relations and sponsorship
Chapter 18 Sales management, sales promotion, direct mail, the internet, digital and direct marketing
Chapter 19 Digital marketing
Chapter 20 Pricing

Chapter 22 Marketing planning and forecasting sales potential

Chapter 24 Responsible marketing

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