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MNM3714 Assignment 2 (DETAILED ANSWERS) Semester 2 2023 (781905) - DUE 29 September 2023 R51,20
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  3. University Of South Africa
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  5. Digital Marketing

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MNM3714 Assignment 2 (DETAILED ANSWERS) Semester 2 2023 (781905) - DUE 29 September 2023
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  • August 28, 2023
  • 7
  • 2023/2024
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MNM3714
ASSIGNMENT 2 SEMESTER 2 2023

, ASSIGNMENT 02 – COMPULSORY
This assignment contributes 10% to your year mark.

When submitting this assignment via myUnisa, be sure to use the correct unique number:

Unique
Semester Due date
number
2 29 September 2023 781905


Before answering the question, ensure that you have

• worked through units 4, 5 and 7 in the study guide
• worked through chapters 7, 10 and 12 in the prescribed book, and
• conducted additional research on the required topics.



QUESTION

In Assignment 01, you worked on the digital marketing plan, website and SEO for the SMME.
In this assignment, you will need to advise the SMME on the best online advertising approach,
create an e-commerce website for the business, and suggest how it can use mobile marketing.
Your tasks as a digital marketing specialist for the SMME are specified below.

1 Online advertising: Briefly differentiate between affiliate, reciprocal and viral
marketing, then justify which of these approaches you think the SMME should
implement. Based on your suggestion, you must make specific recommendations on
how the SMME can implement this approach as part of its digital marketing strategy.

2 E-commerce website: Identify the functional web pages of an e-commerce website.
Then do the following:
2.1 Use a free website builder (such as Weebly or Wix) or any other software (such
as Microsoft Office) that is convenient for you, and create five functional web
pages for the SMME’s e-commerce website. When designing the functional web
pages, incorporate the look-and-feel components that you recommended for the
SMME in Assignment 01. You must provide a screenshot of each page.
2.2 Describe each page that you have created for the SMME, and explain your
design reasoning.

3 Mobile marketing: Advise the SMME on how to enhance the potential of mobile
marketing to expand its business. Refer to the categories of mobile marketing channels
and make specific recommendations in terms of which mobile marketing channels (at
least four) may be best suited to the SMME, and how the business can use those
mobile marketing channels to maximise its exposure and reach.

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