, ASSIGNMENT 02 – COMPULSORY
This assignment contributes 10% to your year mark.
When submitting this assignment via myUnisa, be sure to use the correct unique number:
Unique
Semester Due date
number
2 29 September 2023 781905
Before answering the question, ensure that you have
• worked through units 4, 5 and 7 in the study guide
• worked through chapters 7, 10 and 12 in the prescribed book, and
• conducted additional research on the required topics.
QUESTION
In Assignment 01, you worked on the digital marketing plan, website and SEO for the SMME.
In this assignment, you will need to advise the SMME on the best online advertising approach,
create an e-commerce website for the business, and suggest how it can use mobile marketing.
Your tasks as a digital marketing specialist for the SMME are specified below.
1 Online advertising: Briefly differentiate between affiliate, reciprocal and viral
marketing, then justify which of these approaches you think the SMME should
implement. Based on your suggestion, you must make specific recommendations on
how the SMME can implement this approach as part of its digital marketing strategy.
2 E-commerce website: Identify the functional web pages of an e-commerce website.
Then do the following:
2.1 Use a free website builder (such as Weebly or Wix) or any other software (such
as Microsoft Office) that is convenient for you, and create five functional web
pages for the SMME’s e-commerce website. When designing the functional web
pages, incorporate the look-and-feel components that you recommended for the
SMME in Assignment 01. You must provide a screenshot of each page.
2.2 Describe each page that you have created for the SMME, and explain your
design reasoning.
3 Mobile marketing: Advise the SMME on how to enhance the potential of mobile
marketing to expand its business. Refer to the categories of mobile marketing channels
and make specific recommendations in terms of which mobile marketing channels (at
least four) may be best suited to the SMME, and how the business can use those
mobile marketing channels to maximise its exposure and reach.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller LIBRARYpro. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R51,26. You're not tied to anything after your purchase.
