MNM3714 E marketing full notes.100% CORRECT questions, answers, workings and explanations.TOPIC 1: THE WORLD OF E-MARKETING
Study Unit 1: The world of <e=
1.1 The 8e9 in evolution (or is it revolution)
Transistor invented in 1947= increasing tech advances
Internet: network of computer networ...
Study Unit 1: The world of <e=
1.1 The 8e9 in evolution (or is it revolution)
Transistor invented in 1947= increasing tech advances
Internet: network of computer networks
- First satellite launched by Soviet Union in 1957
- DAEPA came to existence: Defense/Advanced Research Project Agency
- DAEPA became ARPA
- Easy access to millions
- Information available to everyone
Drivers of internet and web growth
- Growth of person devices - Wireless internet
- Local networking - Microchip-embedded products (Fridges and cars)
- Global telecommunications infrastructure - Globalization (bringing people together)
- Cellular technologies (3G/4G) - Growth of information and knowledge
- Advent of tablets
What makes the web such a powerful tool?
- Information can be easily stored - Web based content can be hyperlinked to get extended
- Documentation is easily accessible information
- Information can consist of multi-media tools (video, text - Available 24/7/365
etc.) - Reach the masses
- Transact directly and instantly
1.2 Some Interesting dates
1.3 E-technologies
▪ E-marketing
Using the web to create websites that facilitate marketing in one form or another. Fairly broad and inclusive term.
▪ E-Business
Doing business electronically
▪ E-Commerce
Ability to purchase products/services online
▪ E-Tailing
Similar to e-commerce but can be fulfilled by brick and mortar or completely online stores. E-Tailing is a subset of e-
commerce.
▪ E-Learning
Studying through computer technologies.
▪ Social media marketing - C9mon, you know this one
▪ E-Government
Use of information and communication technologies (ICT), in a wide area network (WANs)for execution of a public
duty
Downloaded by Natricha Govender (natrichag@gmail.com)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller LOVELY01. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R51,21. You're not tied to anything after your purchase.
