MNM3709 ASSIGNMENT 2 SEMESTER 2
2023 GUARANTEED DISTINCTION
DUE DATE 11th SEPTEMBER 2023
+068 FOR MORE ASSISTANCE
QUESTION 1
Refer to the Clover Danao case study in Business Cases: From South African Companies (Niewenhuizen
2020:39-44). Analyse Clover Danao’s market; compile a strategic re...
MNM3709 ASSIGNMENT 2 SEMESTER 2
2023 GUARANTEED DISTINCTION
DUE DATE 11th SEPTEMBER 2023
WHATSAPP +254740539068 FOR MORE ASSISTANCE
QUESTION 1
Refer to the Clover Danao case study in Business Cases: From South African Companies (Niewenhuizen
2020:39-44). Analyse Clover Danao’s market; compile a strategic report in which you (1) identify and
practically describe the five role players in the purchasing situation; and (2) explain the role of each
player for Clover Danao's products. Duplicate the table below and use the mark allocation as a guide
to determine how much information is needed. One mark is allocated for each practical application.
Always use the mark allocation as a guide to determine how much information is needed. PLEASE
NOTE, NO MARKS WILL BE ALLOCATED FOR THEORY
1. CUSTOMERS Customers are the primary role players in the
purchasing situation. They are the individuals or
organizations who purchase Clover Danao's products.
Customers play a vital role in determining the demand
for Clover Danao's products and influencing the
company's sales and revenue.
Understanding customer needs, preferences, and
behavior is essential for Clover Danao to develop
effective marketing strategies and deliver products that
meet customer expectations.
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