Exam (elaborations)
MNM3709 ASSIGNMENT 02 SEMESTER 02 2023
- Institution
- University Of South Africa (Unisa)
MNM3709 ASSIGNMENT 02 SEMESTER 02 2023
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Content preview
FULL NAMES:STUDENT NUMBER:
MODULE CODE: MNM3709
MODULE NAME: STRATEGIC MARKETING
ASSIGNMENT: 02
SEMESTER 02_2023
, QUESTION 1
Refer to the Clover Danao case study in Business Cases: From South African
Companies (Niewenhuizen 2020:39-44). Analyse Clover Danao’s market; compile a
strategic report in which you (1) identify and practically describe the five role players in
the purchasing situation; and (2) explain the role of each player for Clover Danao's
products.
Duplicate the table below and use the mark allocation as a guide to determine how much
information is needed. One mark is allocated for each practical application. Always use
the mark allocation as a guide to determine how much information is needed. PLEASE
NOTE, NO MARKS WILL BE ALLOCATED FOR THEORY.
ROLE PLAYERS IN THE PURCHASING SITUATION
(1) Practical description: The consumer is the
end-user of Clover Danao products. In this
case, it includes individuals and families,
particularly mothers aged 25-34 in LSM 7-10,
who purchase and consume Danao Smooth.
1. Role player: Consumer (2) Practical role: Consumers make the (2)
ultimate purchasing decision based on their
preferences, needs, and perceptions of the
product's value and health benefits. They also
play a role in influencing other family members'
choices.
(1) Practical description: Retailers include
supermarkets like Pick 'n Pay, Spar, and
Shoprite, where Clover Danao products are
sold. They are intermediaries between the
producer and the consumer.
2. Role player: Retailers (e.g.,
(2)
Pick 'n Pay, Spar, Shoprite)
(2) Practical role: Retailers decide whether to
stock Danao products, allocate shelf space, and
may offer promotions or discounts to encourage
sales. They play a vital role in making the
product accessible to consumers.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lwazimthembu10. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R80,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73918 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now