Exam (elaborations)
COM2603 Assignment 1 (COMPLETE ANSWERS) Semester 2 2023 (761325) - DUE 21 August 2023
- Institution
- University Of South Africa
COM2603 Assignment 1 (COMPLETE ANSWERS) Semester 2 2023 () - DUE 21 August 2023
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COM2603Assignment 1
(COMPLETE
ANSWERS)
Semester 2 2023
(761325) - DUE 21
August 2023
, SECTION 1 INTERCULTURAL COMMUNICATION QUESTION 1 Read the scenario
below and answer the questions that follow. Managers at Z&B, a United States (US)
multinational coffee shop in Kenya, are trying to understand the culture of their employees
and customers on the African continent. They have noted that, unlike their US customers,
Kenyan customers show respect to older managers and do not speak rudely to them, even
when they are angry. They have also observed that some Kenyan customers are very rude and
speak English with an American accent, especially those who live in urban areas. The
managers want to understand African culture, so the company can find the best way to
communicate with its African customers. As an intercultural communication expert, you have
been asked to define culture, so that the managers can have a deeper understanding of what it
entails.
1.1 Describe the following characteristics of culture, by using examples from the scenario
above.
1.1.1 Culture is shared (5)
1.1.2 Culture is dynamic and heterogeneous (5)
QUESTION 2 According to Martin et al. (2013), there are four stages that minority and
majority identities go through, in their identity development.
2.1 Discuss the following phases in minority identity development, and provide examples
from your own experience:
2.1.1 Conformity (5)
2.1.2 Resistance and separatism (5)
2.2 Discuss the following stages in majority identity development, and provide examples
from your own experience.
2.2.1 Acceptance (5) 2.2.2 Redefinition and reintegration (5) Sub-total: [30] This study
source was downloaded by from CourseH on 07-20-2023 03:29:39 GMT -05:00
SECTION 2 DEVELOPMENT COMMUNICATION QUESTION 1 1.1 Development
support communication operates at two main levels. Provide a brief explanation of each level,
with relevant examples. (6)
1.2 Describe the three principles of the participatory paradigm, and provide an example of
each. (3x5)
QUESTION 2 2.1 Provide a critical discussion of centre and periphery in terms of the
dependency theory. (5)
2.2 Provide two examples of countries from the centre, and two examples of countries from
the periphery. Motivate your choices. (2X2=4) Sub-total: [30]
SECTION 3 HEALTH COMMUNICATION QUESTION 1 Select a Covid-19 health
campaign (related to Covid-19 awareness, vaccine awareness etc.) from the media (television
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