Exam (elaborations)
MNG 3701 ASSIGNMENT 1
- Course
- MNG 3701 ASSIGNMENT 1
- Institution
- University Of South Africa
MNG 3701 ASSIGNMENT 1
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A+MNG 3701
ASSIGNMENT 1
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COMMISSIONER JAY
, Bell Equipment Bell Equipment (Bell) is one of the most impressive South
African business success stories and was founded in 1954 in KwaZulu-Natal.
Bell has a global footprint and 60 years of experience in the manufacture,
distribution and support of material-handling equipment to a broad spectrum
of industries. Its team of more than 3 000 people worldwide puts integrity first
in all they do and strive towards innovative customer solutions. Bell has a
capacity to build 5 000 machines a year and its principal manufacturing plant
is in Richards Bay. The Bell ADT is their core product and globally renowned.
Overview Bell believes in the philosophy that if its customers succeed, so will
the group and it creates value by striving to give customers the best
ownership experience. Their strategies and daily operations are focused on
building long-term relationships that will, in turn, generate continuous
machinery and aftermarket sales. Bell achieves this by listening to their
customers’ needs, developing relevant equipment and aftermarket solutions,
manufacturing quality products and ensuring that stakeholders through their
value creation process receive meaningful support to sustain their business.
Bell Equipment has more than six decades of experience and continues to
grow its intellectual property, product ranges and reputation as a provider of
quality heavy equipment. It operates globally with machines in over 80
different countries. MNG3701/101/3/2023 27 Mission statement At Bell we
have learnt that by valuing the contribution of every one of our people, we
have been able to grow. That everyone on the team can and does make a
difference. Our customers will receive quality in everything we do. The
commitment to our customers distinguishes Bell Excellence. It is a continuous
process of achieving improvements which result in equitable attainment of
customer, suppliers, shareholders and employee expectations. All our
activities are conducted in a spirit of fairness, honesty and integrity. Bell
products fulfil haulage and materials handling needs across many industries.
We design and manufacture products to fulfil the needs of our customers.
Through listening, we are able to produce innovative equipment that matches
their needs. Products With a common thread of providing solutions for
customers who require material-handling machinery, the Bell business and
products are clearly defined within four groupings: Global ADT specialist,
material-handling distributor, agriculture and forestry solutions provider, and
provider of aftermarket services. As one of the largest producers of articulated
dump trucks (ADTs) and front-end loaders in the world, all of Bell’s designs
are wholly South African, patented and owned by the company. It is the
second-largest ADT producer in the world, second only to Volvo.
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