Essay
MNM3710 ASSIGNMENT 2 SEM 2 2023 (HIPPO CASE)
- Course
- Brand Management (MNM3710)
- Institution
- University Of South Africa (Unisa)
MNM3710 ASSIGNMENT 2 SEM 2 2023 (HIPPO CASE)
[Show more]
Content preview
MNM3710 muzavazi47@gmail.com 0717513144DISCLAIMER
The MNM3710 is based on Gary Rome Hairdressing case and Hippo case.
Therefore, students can buy and submit since after one sell the document shall
be pulled down. Those who need further assistance must contact the given
details:
CONTACT NUMBER:
071 751 3144 061 262 1185 068 053 8213
muzavazi47@gmail.com
, MNM3710 muzavazi47@gmail.com 0717513144
QUESTION 1
Read the Gary Rom Hairdressing case study in: Niewenhuizen, C. 2020. Business
cases from South African companies. 1st edition. Cape Town: Juta.
As a brand manager for Gary Rom Hairdressing, how would you define and present
the dimensions of quality to promote the brand. Analyse Gary Rom Hairdressing’s
dimensions of quality by critically discussing each dimension (7 marks are allocated
for theory and 14 marks for practical application). (21)
Gary Rom Hairdressing is a well-known hair salon that strives to give excellent
offerings while continuously enhancing its user experience. They can address
individual clients relying on their preferences and objectives. They must figure out
which features of their products customers desire to personalize. The Hairdressing
company can either by utilizing previously used materials or by repurposing
manufactured things to make them eligible and acceptable for customization. As a
brand manager for Gary Rom Hairdressing, define and present the dimensions of
quality to promote the brand by focusing on the following aspects:
The following are dimensions of quality that must be addressesd
i. Durability
ii. Serviceability
iii. Style and design
iv. Performance
v. Features
vi. Conformance quality
vii. Reliability
Product Quality
Ensuring that hairdressing services and products meet the highest standards of
excellence, using quality hair care products and techniques.
Service Quality/ Ability
Providing exceptional customer service, including personalized consultations,
attentive staff, and a welcoming salon environment.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller tatendamuzavazi. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R85,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73918 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now