Essay
MNM3710 ASSIGNMENT 2 FRAMEWORK
- Course
- Brand Management (MNM3710)
- Institution
- University Of South Africa (Unisa)
MNM3710 ASSIGNMENT 2 FRAMEWORK
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BMZ ACADEMYBMZ ACADEMY
@061 262 1185/068 053 8213/0717 513 144
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
, BMZ ACADEMY
QUESTION 1
Read the Gary Rom Hairdressing case study in: Niewenhuizen, C. 2020. Business
cases from South African companies. 1st edition. Cape Town: Juta.
As a brand manager for Gary Rom Hairdressing, how would you define and present
the dimensions of quality to promote the brand. Analyse Gary Rom Hairdressing’s
dimensions of quality by critically discussing each dimension (7 marks are allocated
for theory and 14 marks for practical application). (21)
Gary Rom Hairdressing is a well-known hair salon that strives to give excellent
offerings while continuously enhancing its user experience. They can address
individual clients relying on their preferences and objectives. They must figure out
which features of their products customers desire to personalize. The Hairdressing
company can either by utilizing previously used materials or by repurposing
manufactured things to make them eligible and acceptable for customization. As a
brand manager for Gary Rom Hairdressing, define and present the dimensions of
quality to promote the brand by focusing on the following aspects:
The following are dimensions of quality that must be addressesd
i. Durability
ii. Serviceability
iii. Style and design
iv. Performance
v. Features
vi. Conformance quality
vii. Reliability
Product Quality
Ensuring that hairdressing services and products meet the highest standards of
excellence, using quality hair care products and techniques.
Service Quality/ Ability
Providing exceptional customer service, including personalized consultations,
attentive staff, and a welcoming salon environment.
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
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