Exam (elaborations)
DPR2602 PORTIFOLIO SEMESTER 2 (due oct-nov 2023)
- Institution
- University Of South Africa (Unisa)
DPR2602 PORTIFOLIO SEMESTER 2 (due oct-nov 2023)
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Content preview
DPR3711 PORTFOLIOSemester 2
October /November Examination 2023
INSTRUCTIONS:
You have two DPR3711 portfolio options, namely the project option and the
internship option. Choose the project option or the internship option. For the
project option, you will have to complete nine (5) assessment activities. For the
internship option, you will have to generate portfolio of evidence during your
internship. Your portfolio should have a cover page; a declaration page; a table of
contents; an introduction; a body (assignment content); a conclusion; in-text
references; and a list of the sources you have consulted. All assessment activities
are compulsory.
1. PROJECT OPTION
The portfolio comprises five (5) assessment activities and you must complete all of
them. The activities cover public relations areas such as public relations research;
public relations planning; media relations; event management; and production. For
more information on these areas, read learning units 1 to 4.
Learning unit 1 : Public relations research
Portfolio activity 1: Media monitoring
As a public relations practitioner, you should monitor all media coverage in national
and international news, including traditional and social media such as blogs, Twitter
and Facebook, and even platforms such as Hello Peter.
· Collect 15 tweets on the Twitter account of an organisation of your choice.
, · Complete a rating report on all the tweets in table format. Your rating report should
indicate the Twitter account, the tweet, the date of posting, and the rating (whether
the story is positive, neutral or negative). Use the following template:
Name of the organisation: ………………….
Twitter Tweet Date of posting Rating
account
· Include at least five screenshots of the tweets. [30]
Portfolio activity 2: Public relations plan
Develop a public relations plan for the Cancer Association of South Africa (CANSA).
For more information on the association, visit https://cansa.org.za/. Your plan should
include the following elements:
o Research (What is the public relations problem or opportunity?) (4)
o Objectives (What do you want to achieve with the PR campaign?) (4)
o Programming (What PR activities will plan to achieve the objectives?) (8)
o Evaluation (How will you measure your PR campaign?) (4)
[20]
Learning unit 3: Media relations and writing
Portfolio activity 3: Media invitation
Write a media invitation to an event to mark International Workers’ Day (or
International Labour Day). The keynote address will be by the Minister of Labour and
Employment, Mr Thulas Nxesi, on 01 May 2023. The theme of the event will
be Building international labour unity and solidarity. For information on the day,
visit: https://www.officeholidays.com/holidays/labour-day.
Marks will be allocated as follows:
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller VarsityTutors. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R50,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67096 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now