Exam (elaborations)
Exam (elaborations) International Communication (com3705)
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- University Of South Africa (Unisa)
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1International Communication
Student number: 35411791
Module code: COM3705
Assignment number: 860908
Assignment 1,
Semester 2, 2018
, 2
PLAGIARISM DECLARATION
Name: Karen Coetzee
Student number: 35411791
Module code: COM3750
Assignment number: 2018, semester 2, assignment 1
I, the undersigned, hereby declare that the work contained in this case study project
is my own original work and that i have acknowledged all additional sources i have
used and/or quoted directly.
Signature:
Date: 2018-08-27
, 3
CONTENT
PLAGIARISM DECLARATION................................................................................................................. 2
INTRODUCTION ........................................................................................................................................ 4
QUESTION 1 [50]....................................................................................................................................... 5
1.1 Discuss five news-related factors (normative, social deviancy; timeliness) that
contribute to the global coverage of the news story you selected and give examples
from the international news article you selected. (10) ............................................................... 5
1.2 Discuss five non-news related factors that contributed to the coverage of the story
you selected give examples from the international news article you selected. (10) ......... 7
1.3 Discuss theories describing the international flow of news. (10) .................................... 9
1.4 Discuss how Africa is covered in international news. (10) .............................................. 13
1.5 Discuss how global news agencies influence the content of international news. (10)
................................................................................................................................................................ 14
QUESTION 2 [25]..................................................................................................................................... 19
2.1 Dependency theory ..................................................................................................................... 21
2.2 Cultural Imperialism ................................................................................................................... 22
2.3 Structural theory of imperialism.............................................................................................. 24
2.4 World systems theory ................................................................................................................ 29
QUESTION 3 [15]..................................................................................................................................... 31
CONCLUSION .......................................................................................................................................... 31
REFERENCES ......................................................................................................................................... 32
, 4
INTRODUCTION
The international flow of news should be considered as one of the main forms of
information exchange around the world. Content can be generated by anyone, anytime,
anywhere and it can be shared in an instant. According to Boyd-Barrett and Rantanen
(1998) news represents a reformulation of information as a commodity (or item of trade),
which is gathered and disseminated with a view to political communication, economic
activities and entertainment. This conversion process is directed by technology (e.g.,
telegraphy, television), faith in science (that is the value of “facts”) and the development
of markets for mass media products.”.
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