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Summary MNE2601 Marked 100% Assignment 06
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- University Of South Africa (Unisa)
MNE2601 Marked 100% Assignment 06
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Fezeka kHULaNI MbatHaMNe2601
assIgNMeNt 06
Year 2023
seMester 02
, 1. Discuss a concept statement and use an example from the case study for each point in
your discussion.
• A concept statement is a concise and clear explanation of an idea or concept. It helps
to define and communicate the core concept or principle behind a particular topic. In
the case study, there are several concept statements that can be discussed.
• One concept statement is the importance of innovation in driving business growth.
The case study highlights how PlusFab, a 3D printing company, continuously
innovates its products and services to meet customer needs. For example, PlusFab
developed a unique 3D printing technology that allows them to produce complex
and customized products at a faster rate than their competitors. This innovation has
helped PlusFab gain a competitive advantage in the market and attract more
customers.
• Another concept statement is the significance of sustainability in business
operations. The case study mentions how PlusFab incorporates sustainable practices
in its manufacturing processes. For instance, they use eco-friendly materials and
minimize waste by recycling unused materials. This commitment to sustainability not
only aligns with PlusFab's values but also appeals to environmentally conscious
customers, giving them a competitive edge.
• Overall, the case study demonstrates the importance of innovation and sustainability
as concept statements in driving business success.
2. Describe the type of industry that PlusFab is operating in.
• PlusFab operates in the fashion industry, specifically catering to the plus-size market.
The fashion industry encompasses the design, production, marketing, and sale of
clothing and accessories. PlusFab focuses on providing clothing for plus-size women,
targeting a specific segment within the fashion industry.
3. Discuss the challenges that Tema is facing as a businesswoman in an emerging economy.
As a businesswoman in an emerging economy, Tema may face several challenges, including:
• Limited access to capital: Accessing funding and investment opportunities can be
challenging in emerging economies, making it difficult to finance business operations
and growth.
• Infrastructure limitations: Emerging economies may have inadequate infrastructure,
such as transportation and logistics networks, which can hinder the efficient
movement of goods and services.
• Regulatory and bureaucratic hurdles: Navigating complex regulations and
bureaucratic processes can be time-consuming and costly, affecting business
operations and expansion plans.
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