Essay
MNM3710 ASSIGNMENT 3 SEMESTER 2 2023
- Course
- Brand Management (MNM3710)
- Institution
- University Of South Africa (Unisa)
MNM3710 ASSIGNMENT 3 SEMESTER 2 2023
[Show more]
Content preview
PASSMATE TUTORIALS passmatetutorials@gmail.comDISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE REPORT IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNM3710.
THIS REPORT IS INTENDED TO ASSIST STUDENTS IN GETTING STARTED WITH
THEIR ASSIGNMENT, AND IN NO CASE THIS DOCUMENT SHOULD BE USED
FOR CHEATING. WE BELIEVE THIS WILL BE A GOOD STARTING POINT AS IT
WAS PREPARED BY OUR TEAM OF PROFESSIONAL PRIVATE TUTORS WHO
ARE EXPERTS IN THE FIELD, AND IT WAS PREPARED USING VARIOUS
SOURCES. ANY SIMILARITY WITH ANY EXISTING THEORY OR DISCUSSION BY
OTHER AUTHORS IS EXCUSED. THE AUTHORS HOWEVER DO NOT CLAIM
MONOPOLY TO KNOWLEDGE HENCE MODIFICATION OF THE ANSWERS
CONTAINED IN THIS FRAMEWORK MAY NOT BE PROHIBITED AS IT
CONTRIBUTES TO EXPANSION OF KNOWLEDGE. FOR ANY FURTHER
GUIDELINE ABOUT THE INFORMATION CONTAINED HERE AND THE MODULE
IN GENERAL, CONTACT PASSMATE TUTORIALS.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI,
MNMs, MNO, MNPs, FIN, PUBs, MNMs, RESEARCH among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION
PREPARATION, RESEARCH AND RESEARCH PROPOSALS, DISSERTATION
EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS INSTITUTIONS
INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON, STADIO, OLG, UJ,
UP etc
For any enquiries the following numbers can be used for calling, sms, whatsapp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144 or
email passmatetutorials@gmail.com
PASSMATE TUTORIALS 0612621185/ 0717513144/ 068 053 8213
1|Page
, PASSMATE TUTORIALS passmatetutorials@gmail.com
QUESTION 1
Read the 1st for Women case study in: Niewenhuizen, C. 2020. Business cases from
South African companies. 1st edition. Cape Town: Juta.
The macroenvironment or external environment represents all the elements which are
outside the control of the organisation (Wiid, Cant & Makhitha, 2016). As the marketing
manager for 1st for Women, explore how 1st for Women Insurance differentiated its
services based on the principles of service differentiation (5 marks are allocated for
theory per theoretical point discussed and 10 marks for practical application per point
discussed). (15)
To explore how 1st for Women Insurance differentiated its services based on the
principles of service differentiation, you can refer to the 1st for Women case study in
the book "Business cases from South African companies" by Niewenhuizen. The case
study will provide you with specific examples and insights into how the company
implemented service differentiation.
In general, service differentiation involves creating unique and valuable services that
set a company apart from its competitors. Here are some theoretical points to consider
when discussing how 1st for Women differentiated its services:
Personalized customer experience: 1st for Women may have focused on
understanding the specific needs and preferences of their target market (women) and
tailored their services accordingly. This could include personalized communication,
customized insurance packages, and dedicated customer support.
Innovative product offerings: The company may have introduced innovative insurance
products or features that were not available in the market. This could include
specialized coverage for women-related risks, such as breast cancer or maternity
benefits.
Superior customer service: 1st for Women may have invested in training their staff to
provide exceptional customer service. This could involve prompt and efficient claims
processing, 24/7 customer support, and proactive communication with policyholders.
Brand positioning: The company may have positioned itself as a trusted and reliable
insurance provider for women, leveraging emotional appeals and building a strong
PASSMATE TUTORIALS 0612621185/ 0717513144/ 068 053 8213
2|Page
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller passmatetutorials. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R100,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
82871 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now