Name : Philisiwe Promise Kubone
Student no. : 46101608
Module code : AIS3717 May / June Exam
Date : 17 May 2023
, Question 1
1.1. Infopreneur, intrapreneurship and entrepreneurship.
Infopreneur defined by Lahm and Stowe (2011) as the “widespread Practice of
developing, selling and reselling information products and services”. The term
“infopreneur” is derived from, and a combination of information and entrepreneur.
An infopreneur and entrepreneur differs mainly in the products or services that they
offer (work with). An entrepreneur would be selling a physical product, for example a
computer, the infopreneur buys the product and create a service by which a client
can access and utilise the information.
An entrepreneur is described by Weber (2012) as a person that discovers, evaluate,
and exploits opportunities to create new products, future goods and services offered
by creating a new organisation. By identifying a need or niche in the market, an
entrepreneur will establish the relevant service, create a new product, or start a new
business, to satisfy this need if successful the entrepreneur will make a profit, and in
the process satisfy the need of the consumer. A person that can recognise the need
for a service or product in the market, an entrepreneur is “essentially a person who
sees an opportunity for innovation in the market and thinks of ways to make money
out of it” (AIS3717 only study guide 2017:9).
In contrast with an entrepreneur, who will venture out on their own or in partnership
and start their own business, an intrapreneur will act like an entrepreneur, but within
a company or organisation. This system of operation does not come at the identityl
cost of the intrapreneur, as all losses that ma arise are absorbed by the company in
which they find themselves. Highly motivated people that can think outside of the
box, they solve business problems within the company by finding new way to solve
issues (AIS3717 only study guide 2017:2).
In my understanding, if I compare an entrepreneur and intrapreneur. An
entrepreneur will set up his or her services, products or business independently, take
all the risks involved, and take full responsibility over all, but an intrapreneur will
function within the company they work in, ‘think outside the box’ and act like an
entrepreneur would, but have none of the responsibilities or risks as these are all
covered by the company in which they find themselves.
