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MNM3709 ASSESSMENT 4 SEMESTER 2 2023 ESSAY
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- University Of South Africa (Unisa)
MNM3709 ASSESSMENT 4 SEMESTER 2 2023 ESSAY
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6th assessment. Therefore, students can use it as the document contains
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Question 1: INTERNAL ENVIROMENTAL ANALYSIS
Conduct a SWOT Analysis for GALXBOY where you are focusing on identifying the
company's strengths, weaknesses, opportunities, and threats in relation to its
marketing efforts. (No marks will be awarded for theoretical explanations; two marks
awarded for the practical application of each dimension.)
SWOT Analysis for Galxboy's Marketing Efforts
Strengths:
• Strong brand image and recognition in the fashion industry.
• Unique and trendy designs that appeal to the target market.
• Effective use of social media platforms for marketing and promotion.
• Strong customer loyalty and repeat purchases.
• Well-established distribution channels and partnerships.
Weaknesses:
• Limited market reach outside of the target demographic.
• Relatively high prices compared to competitors.
• Limited product range and variety.
• Inconsistent marketing messaging across different platforms.
• Lack of a comprehensive customer relationship management (CRM) system.
Opportunities:
• Expansion into international markets to increase market share.
• Collaboration with influencers and celebrities to enhance brand visibility.
• Introduction of new product lines to cater to a wider customer base.
• Leveraging emerging technologies for innovative marketing campaigns.
• Utilizing data analytics to gain insights into customer preferences and behavior.
Threats:
• Intense competition from established fashion brands.
• Economic downturns affecting consumer spending on luxury items.
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