Essay
MNM3711 ASSIGNMENT 4 SEMESTER 2 2023
- Institution
- University Of South Africa (Unisa)
MNM3711 ASSIGNMENT 4 SEMESTER 2 2023
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BMZ ACADEMYBMZ ACADEMY
@061 262 1185/068 053 8213/0717 513 144
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
, BMZ ACADEMY
Question 1: You have been appointed as the communication manager for Suzuki
Auto South Africa (SASA). The company has given you the task of promoting
their Suzuki Celerio model to the international market (e.g., Egypt). Explain how
the company could use six new media tools to communicate with consumers in
Egypt. As part of your answer, provide a practical example of each tool as it
relates to Suzuki Auto South Africa (SASA). (Two marks will be allocated for
each practical application of the new media tools.) [12]
New Media Tools for Communication with Consumers in Egypt
Suzuki Auto South Africa (SASA) can effectively promote their Suzuki Celerio model
to the international market, specifically Egypt, by utilizing the following six new media
tools:
Social Media Platforms: SASA can create and manage social media accounts on
popular platforms like Facebook, Instagram, and Twitter. They can share engaging
content, such as high-quality images and videos showcasing the features and benefits
of the Suzuki Celerio. For example, SASA can create a Facebook page dedicated to
the Suzuki Celerio in Egypt, where they regularly post updates, customer testimonials,
and special offers.
Influencer Marketing: SASA can collaborate with popular Egyptian influencers who
have a significant following on platforms like YouTube or Instagram. These influencers
can create engaging content, such as review videos or sponsored posts, highlighting
the Suzuki Celerio's key features and advantages. For instance, SASA can partner
with an influential automotive vlogger in Egypt who can create a detailed video review
of the Suzuki Celerio, showcasing its performance and affordability.
Online Advertising: SASA can invest in targeted online advertising campaigns to reach
potential customers in Egypt. They can utilize platforms like Google Ads or social
media advertising tools to display Suzuki Celerio ads to users who have shown interest
in similar car models or automotive content. For example, SASA can run Google
search ads targeting keywords related to affordable cars in Egypt, ensuring that their
Suzuki Celerio ad appears prominently in search results.
Mobile Apps: SASA can develop a dedicated mobile app for the Suzuki Celerio,
providing users in Egypt with a convenient way to explore the car's features, book test
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
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