Class notes
Marketing IIB (Retail Management) Chpt.8 - Online Retailing
- Institution
- University Of The Witwatersrand (wits)
- Book
- Retail Management
Advantages and disadvantages, types of shoppers, and internet business models.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Seller
Follow
Content preview
Retail Management by ProfessorBurgerQueenOnline Retailing
- a form of electronic commerce whereby retailers offer goods, services and
information to customers using the Internet.
- Key drivers of online shopping
- Convenience, lower product costs, faster delivery, flexible delivery options,
and safer ways to pay
- Online security of payments and the possibility of not receiving items ordered
online are some of the main factors hindering online shopping.
- Key online shopping purchases
- Clothing, digital goods, event tickets, travel or transportation purchases,
electronics and physical
Advantages
1) Online retail stores are less costly to set up than a traditional store
2) Online stores are open 24 hours a day, seven days a week
3) Online stores increase national and international reach
4) Online retail stores require fewer employees
5) Online stores can offer more items
6) Customers can promote products more easily online
Disadvantages
1) Less customer contact online
2) More competition online
3) Online products cannot be touched
4) Delivery costs of products bought online
5) Less impulse buying
6) Online retail shopping perceived to be risky
Internet Business Models for Online Retailing
- Merchant model
- Manufacturer-direct
- Affiliate
- Community
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ProfBurgerQueen. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R60,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81113 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now
