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wgu D077 concepts in marketing, sales and customer contact exam 2024 latest version oa exam questions and correct detailed answers with rationale| A+ gradeR446,13
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wgu D077 concepts in marketing, sales and customer contact exam 2024 latest version oa exam questions and correct detailed answers with rationale| A+ grade
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Course
WGU D077
Institution
WGU D077
WGU D077 Concepts In Marketing,
Sales And Customer Contact Exam
2024 Latest Version OA Exam
Questions and Correct Detailed
Answers with Rationale| A+ Grade
WGU D077 Concepts In Marketing,
Sales And Customer Contact Exam
2024 Latest Version OA Exam
Questions and Correct Detailed
Answers with Rationale| A+ Grade
What is the main function of marketing?
Decreasing expenditures
Improving partner relationships
Bringing value to customers
Increasing productivity Correct Answer Bringing value to
customers
Correct! The main function of marketing is to determine what
customers value, want, or need, and then to position a product
that meets that value.
Which set of connections is created by marketers to generate
value?
Between customers and suppliers
Between companies and media
Between companies and suppliers
Between customers and products Correct Answer Between
customers and products
Correct! Marketing generates value by determining what its
target customers want or value, and then positioning a product
to meet that need or desire.
What is the relationship between sales and marketing in a firm's
business strategy?
,Sales includes the exchange of money of a company's product
or service, while marketing is the process of communicating the
value of a product or service.
Sales includes the process of communicating the value of a
product or service, while marketing focuses on the actual
exchange of money for a product or service.
Sales includes calculating how much profit has been earned for
a company within a fiscal year, while marketing is the process
of communicating the value of a product or service.
Sales includes the process of communicating the value of a
product or service, while marketing involves calculating how
much profit has been earned for a company within a fiscal year.
Correct Answer Sales includes the exchange of money of a
company's product or service, while marketing is the process of
communicating the value of a product or service.
Correct! Sales includes the actual sale of the company's
product, however marketing often works to help customers
make their actual decision to purchase by communicating
value.
What is an example of a marketing activity?
A sales associate liquidating inventory
An executive reporting on stock performance
An engineer conducting quality control review
A manager conducting research on potential customers Correct
Answer A manager conducting research on potential customers
Correct! A marketing concept is defined as the use of marketing
data to focus on the needs and wants of customers in order to
develop marketing strategies that not only satisfy the needs of
the customers, but also accomplish the goals of the
organization
Which element of the marketing mix is associated with social
media advertising?
Promotion
,Price
Place
Product Correct Answer Promotion
Correct! Promotion refers to the ways in which is a product is
advertised. Social media advertising is associated with the
promotion element of the marketing mix.
Pricing a product high to determine the price it commands and
to raise profits Correct Answer Price Skimming
grouping two or more related products together and pricing and
pricing them as a single product Correct Answer Bundling
Pricing a product lower then the perceived market price so that
more people will buy it Correct Answer Penetration Pricing
Pricing products below the normal markup or below cost to
attract customers where they would not usually shop Correct
Answer Leader Pricing
A sales person pitches a new product to the customer in a face-
to-face meeting. Correct Answer Personal selling
A company provides a celebrity with products and payment to
publicly promote their goods. Correct Answer Influencer
Marketing
A company writes a blog about how their product fits into a
particular lifestyle segment. Correct Answer Content marketing
A company uses a website to make sales through online
ordering. Correct Answer E-commerce
System through which an organization acquires raw material,
produces products and delivers the products, and services to
customers. Correct Answer Supply chain
, Products being sold from producers to end users without
intermediaries. Correct Answer Direst Distribution
A marketing entity through which goods and services pass
through on their way from producers to end users. Correct
Answer Distribution Channel
A uniform customer experience across all ways a customer
may engage with a company, for example in-store and website.
Correct Answer Omnichannel retailing
In the marketing mix, what is the meaning of the term
"product"?
Goods or services that meet customers' needs
Shorthand for production line
Marketing materials of the company
Materials used in manufacturing Correct Answer Goods or
services that meet customers' needs
Correct! Products have unique set of features, design, name,
and brand that are focused on target customers.
Which term is used when the price of a product is lowered for a
limited time to attract non-business customers and increase
sales volume?
Trade discounts
Promotional pricing
Liquidation pricing
Bulk purchasing Correct Answer Promotional pricing
Correct! Promotional pricing is the act of lowering the price of a
product for a limited time to attract more customers and
increase sales volume.
In the marketing mix, what is meant by the term promotion?
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