3702 Marketing Research STEPS Cheat-sheet
All steps involved in Marketing Research By: Dubst3phs
These are only the top line items.
Basic steps followed by the scientific method:
conduct the
Identify a problem design a study test the hypothesis report the results
research
Standard procedure for ethical practice
1. Correct purpose
2. Objectivity
3. Misrepresentation
4. Confidentiality
5. Fault conclusions
Steps in the preliminary marketing research
Step1 Define the nature and extent of the marketing problem or opportunity
Step2 Develop hypotheses (dependant on nature of problem at hand)
Step3 Formulate a comprehensive research problem
Step4 Set research objectives
Step5 Determine the research design, and prepare a research proposal
Step6 Collect the secondary data
Formal marketing research
Step 1 Select the method of primary-data collection
Step2 Design the questionnaire
Step3 Design the sample
Step4 Conduct the investigation
Step5 Process the data
Step6 Analyse the data
Step7 Interpret the results and compile the research report
The preliminary and formal process go together to form this:
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