, 1.1 Discuss the difference between intended, deliberate, and emergent strategies.
Support your discussion by integrating the appropriate application of theory and
examples from the TymeBank case study. (6 marks)
In strategic management, intended, deliberate, and emergent strategies represent different
approaches to organizational planning and decision-making. These concepts can be
explained as follows:
• Intended Strategy: This refers to the planned course of action that an organization
intends to pursue. It involves a conscious and purposeful effort to achieve specific
goals. In the context of TymeBank, the initial strategy may have been to establish
itself as a digital bank targeting underserved markets with a focus on simplicity,
transparency, and affordability (Bartleman, 2022). This aligns with the intended
strategy of providing accessible and affordable banking services to a broad
customer base.
• Deliberate Strategy: Deliberate strategy is the result of a proactive and intentional
decision-making process by the organization's leadership. It involves a careful
analysis of the internal and external environment and a conscious choice of the best
course of action. TymeBank's deliberate strategy includes its hybrid digital banking
approach, utilizing kiosks and partnerships to reach customers without traditional
branches (Bartleman, 2022). This deliberate choice aligns with their goal of serving
young, digitally savvy populations.
• Emergent Strategy: Emergent strategy, on the other hand, is not explicitly planned
but develops over time as the organization adapts to changing circumstances. It
emerges organically from the day-to-day activities and responses to unforeseen
challenges. TymeBank's response to the challenges faced during its launch, such
as the impact of the pandemic on capital markets, could be considered an emergent
strategy. Despite the initial deviations from plans, the bank adjusted and secured
sufficient capital to ensure profitability (Planting, 2022).
In summary, TymeBank's journey illustrates the interplay of intended, deliberate, and
emergent strategies. The intended strategy set the initial direction, deliberate strategies
shaped the planned approach, and emergent strategies allowed the bank to adapt and
overcome unforeseen obstacles.
1.2 Critically discuss the role and value of integrating mechanisms in strategic
decision-making. As part of your discussion, refer to the role of processes and
technology in integrating intelligence. Support your discussion by integrating the
appropriate application of theory and examples from the case study. (8 marks)
In strategic decision-making, integrating mechanisms play a crucial role in aligning various
components of an organization, fostering communication, and enhancing overall efficiency.
TymeBank's case study provides insights into how integrating mechanisms, particularly
processes and technology, contribute to strategic decision-making.
Role and Value of Integrating Mechanisms:
