Exam (elaborations)
COM2604 Assigment 1
- Institution
- University Of South Africa (Unisa)
Essay questions ans answer script
[Show more]
Seller
Follow
Content preview
COM2604Assignment 1
Unique no. 651592
,TABLE OF CONTENTS PAGE
1. INTRODUCTION ………………………………………...………………………….4
2. APPROACHES TO THE STUDY OF MASS COMMUNICATION ……………..5
1.1. The social–materialist perspective…...….,,,,,,,,,,,,.…………………….….....5
1.2. Theory……………………....………………..……………….………….………....5
1.2.1 The value of theory ……………………….…………………. .....….......5
1.2.2 The building blocks of theory ……………………………………….…5
1.3 Critical approach ………………….….……………..……………………..…...6
1.3.1 Mass society approach ………………………………….…. ..…….......6
1.3.2 Critical theory today ………………….………………………………….7
3. THE ROLE AND FUNCTION OF THE MEDIA …………………………………...……..7
2.1.1 Functionalism .…………………..…...…..……………….………….…....7
2.1.2 Policial functions of the media in a democracy ………………….….7
2.2.3 Media pluralism .………………………………………………………...…8
2.1 The case of ubuntu as a normative media theory ……………..……..…...8
2.2.1 An overview of the characteristics of ubuntu……...…. ..……........8
2.2.2 The possible influence of ubuntu on journalistic values ………...8
2.2.3 Consequences of Ubuntu as normative framework for media .…9
2.2.4 Feasibility of Ubuntu as normative theory for mass media in SA ….….9
4. CONCLUSION ……………………………………………..…………………………..……9
SOURCES CONSULTED .………..……………………………………………….………….10
, 1. INTRODUCTION
This paper discusses the significance of mass communication, its role as a state tool
that enhances social cohesion and efficient governance, as well as how it
significantly benefits society.
The learning objectives of this article are to discuss several methods for studying mass
communication, the role and purpose of the media, the effects of mass
communication, media and culture, and the media's ideological influence and
globalization.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller nomzamosello. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R99,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67866 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now