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MGT 6311 Final Exam with 100% Verified Correct ANSWERS ANALYSED BY EXPERT. LATEST UPDATED 2024..
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MGT 6311 Final Exam with 100% Verified Correct ANSWERS ANALYSED BY EXPERT. LATEST UPDATED 2024..
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MGT 6311 Final Exam with 100% Verified CorrectANSWERS ANALYSED BY EXPERT. LATEST
UPDATED 2024..
1) What aspects of a video can be optimized for VSEO? - Correct answer title, thumbnail,
meta tags
2) Give some strategies for VSEO - Correct answer upload new content regularly,
encourage engagement via likes, shares, subscriptions, track metrics and delete
unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc.
3) How do users find new videos? - Correct answer search engines, recommendations
from friends/family, navigating to a URL, paid ads/promotions
4) When should the CTA be included in a video promotion? - Correct answer as early as
possible
5) What are some methods of payment for video ads? - Correct answer pay if user watches
more than 30 seconds, PPC, pay if user watches whole video (total length less than 30
seconds)
6) How do YouTube and Facebook differ in their definitions of a user viewing a video? -
Correct answer YouTube counts a view as more than 30 seconds, Facebook counts a
view as more than 3 seconds
7) What are key metrics for success for video ads? - Correct answer number of views,
average view time, CTR on CTA, drop off points
8) Name 5 goals for a video marketing campaign - Correct answer communication,
increase sales, lead generation, provide customer service, promotion
9) How should you determine which metrics to track for a video marketing campaign? -
Correct answer Pick the metrics that will tell the most about the overall goal of the
campaign (i.e. if the objective is to increase sales, use CTR, conversion rate, etc)
pg. 1
, MGT 6311 Final Exam with 100% Verified Correct
ANSWERS ANALYSED BY EXPERT. LATEST
UPDATED 2024..
10) Give an example of paid, owned, and earned media - Correct answer Google ads (paid),
company Facebook page (owned), influencer blog post about new product (earned)
11) What are some features unique to mobile use? - Correct answer personal, always
carried, always on, built-in payment, location services
12) What needs to be considered before starting a mobile marketing campaign? - Correct
answer specific customer segment needs, habits, preferences (will a mobile campaign
likely influence target audience?)
13) What does "internet of things" mean? - Correct answer devices are connected, more
data than ever available on customers
14) What metrics (other than downloads) can be used to evaluate an app's success? -
Correct answer number of active users, retention rate, LTV/revenue per customer,
session length, crash analytics
15) What is the average customer threshold for abandoning a page while it's loading? -
Correct answer 3 seconds
16) How can responsive design improve a marketing campaign? - Correct answer make
sure ads display properly across devices (laptop, mobile, tablet)
17) What should be true about the landing page a user reaches after clicking on an
advertisement? - Correct answer it should align with the content of the ad (i.e. if the ad is
for black socks, the landing page should be a page where users can purchase that
product, not for the company's homepage)
18) What are some mobile best practices? - Correct answer avoid spam, keep relevant,
easy interaction (UX), balance personalization and privacy, integrate across platforms,
channels
pg. 2
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