COM2601
PORTFOLIO Semester 1 2024
Unique Number:
Due Date: 2024
INTRODUCTION
The portfolio is based on the organisation called SABC (South African Broadcasting
Corporation), looking at the history of the organisation and what services it offers to the public
, spending a day at the organisation to understand the organogram, and learning about the
theory approaches from management. Looking how they operate; their culture in the
organisation. The answered question will give an insight and example gives of the SABC.
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TABLE OF CONTENTS
1. INTRODUCTION ........................................................................................................ 7
1.1. Company profile................................................................................................... 7
2. COMMUNICATION IN THE ORGANISATION ........................................................... 8
2.1. Difference between formal and informal networks ............................................... 8
2.2. Formal and informal channels of communication in SABA .................................. 8
2.3. Flow of communication within organisations in general ....................................... 9
2.3.1. Upward directional flow of communication within the organisation. ............... 9
2.3.2. Downward directional flow of communication within the organisation. .......... 9
2.3.3. Horizontal directional flow of communication within the organisation. ........... 9
2.4. Flow of communication in SABC.......................................................................... 9
3. THEORETICAL APPROACHES TO ORGANISATIONAL MANAGEMENT ............. 10
3.1. Three management approaches that are often identified in organisations ........ 10
3.1.1. Classical management approach ................................................................ 10
3.1.2. Humanistic management approach ............................................................. 11
3.1.3. The knowledge management approach ...................................................... 11
3.2. Management approach is evident in SABC ....................................................... 11
3.3. Communication approach that is evident in SABC ............................................ 12
4. ORGANISATIONAL CULTURE................................................................................ 12
4.1. Difference between “culture” and “climate” ........................................................ 12
4.1.1. Define organisational culture and climate .................................................... 12
4.1.2. Difference between organisational culture and climate. .............................. 12
4.2. Five elements that exhibit organisational culture ............................................... 13
5. THE THEORY AND PRACTICE OF ASSESSING ORGANISATIONAL CULTURE 14
6. DIARY ENTRY ......................................................................................................... 15
6.2. Communication challenges are being experienced in SABC ............................. 15
6.3. Recommendations for SABC ............................................................................. 15
7. CONCLUSION ......................................................................................................... 15
8. REFERENCES ......................................................................................................... 16
, For additional support +27 81 278 3372
INTRODUCTION
The portfolio is based on the organisation called SABC (South African Broadcasting
Corporation), looking at the history of the organisation and what services it offers to the public ,
spending a day at the organisation to understand the organogram, and learning about the theory
approaches from management. Looking how they operate; their culture in the organisation. The
answered question will give an insight and example gives of the SABC.
Company profile
SABC South African Broadcasting Corporation is the public broadcaster in South Africa, and
provides 19 radio stations as well as five television broadcasts to the general public. It is one of
largest of South Africa's state owned enterprise. Established 1936
The SABC has two distinct service : PBS : Public Broadcasting Service 18 Radio stations and 4
TV channels ,PCS :Public Commercial Service 3 Radio stations and 1 TV Channel.
Vision, Mission & Values
Vision
To become the leading, credible voice and face of the nation and the continent
Mission
A high-performing, financially viable, digitised, national public broadcaster that provides
compelling informative, educational and entertaining content via all platforms.
Values
RESPECT
Respect will be our currency in our engagements internally and externally
TRUST
We will cultivate an environment of trust with each other
INTEGRITY
We will always do what is right
QUALITY
The quality of our work will be of the highest standard
The main object of the Corporation is to supply broadcasting and information services and
services that are ancillary thereto, to the general public in the Republic of South Africa and
beyond its borders and to achieve the objectives as set out in the Broadcasting Act 4 of 1999,
as amended, („Broadcasting Act‟) in accordance with the objectives set out in the Independent
Broadcasting Authority Act 153 of 1993, as amended, that are directly relevant to the
