QUESTIONS AND
ANSWERS
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,MNB3701 EXAM PACK
2024
QUESTIONS AND
ANSWERS
,Principles of Global Business
Management: Navigating the
Complexities
1. Introduction to Global Business Management
Global Business Management refers to the strategic planning, coordination, and execution of
business activities on an international scale. This field encompasses a myriad of challenges and
opportunities, requiring a nuanced understanding of cultural, economic, and geopolitical factors.
Let's explore the key principles that form the foundation of successful global business
management.
2. Cultural Sensitivity
Cultural sensitivity is at the heart of global business success. Understanding and respecting
diverse cultural norms, values, and behaviors are crucial for effective communication,
relationship-building, and avoiding cultural misunderstandings.
Questions and Answers:
, Q1: Why is cultural sensitivity important in global business management?
A1: Cultural sensitivity is essential because it facilitates effective communication and relationship-
building in diverse cultural contexts. It helps prevent misunderstandings that can hinder business
operations and enhances the ability to adapt strategies to local preferences.
Q2: How can businesses develop cultural sensitivity among their teams?
A2: Businesses can conduct cultural training programs, promote diversity within the workforce,
and encourage open dialogue about cultural differences. Establishing a culture of curiosity and
respect towards different perspectives also plays a key role.
3. Strategic Planning in Global Business
Strategic planning in global business involves considering a broader spectrum of factors
compared to domestic business. It requires an understanding of geopolitical risks, international
regulations, and diverse market conditions.
Questions and Answers:
Q1: How does strategic planning differ in global business management compared to domestic
business?
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