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MNG3701 ASSIGNMENT 2 SEMESTER 1 2024
- Course
- MNG3701 (MNG3701)
- Institution
- University Of South Africa (Unisa)
MNG3701 ASSIGNMENT 2 SEMESTER 1 2024
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By: tatendamuzavazi • 6 months ago
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0717513144 MNG3701 ASS 2 SEM 1 2024muzavazi47@gmail.com
DISCLAIMER
The MNG3701 assignment 2 Semester 1 2024 is a generic document that helps
students to compile their own assignments. Those who need further assistance
must contact the given details:
CONTACT NUMBER:
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, 0717513144 MNG3701 ASS 2 SEM 1 2024
muzavazi47@gmail.com
Table of Contents
Introduction ................................................................................................................ 3
RBV Analysis .......................................................................................................... 3
Resources .............................................................................................................. 3
Natural resources ................................................................................................ 4
Financial resources ............................................................................................. 4
Human resources ................................................................................................ 4
Manufactured resources ..................................................................................... 4
Intellectual resources .......................................................................................... 5
VRIO analysis ..................................................................................................... 5
The four-corner analysis ......................................................................................... 5
Motivation ............................................................................................................ 6
Actions ................................................................................................................ 6
MTN`s major competitor ......................................................................................... 7
Analysis of the competitor (four corner analysis) .................................................... 7
Concept of capabilities............................................................................................ 8
MTN capabilities ..................................................................................................... 8
Platforms ............................................................................................................. 8
Skills.................................................................................................................... 9
Cost leadership strategy ......................................................................................... 9
Xiaomi cost leadership strategy in SA .................................................................. 10
Gathering and utilising a large fan base (Market growth) .................................. 10
Competitive edge .............................................................................................. 10
Business sustainability ...................................................................................... 11
Conclusion ............................................................................................................... 11
References ............................................................................................................... 12
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