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MNG3701 ASSESSMENT 2 2024 SEMESTER 1 FRAMEWORK
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- University Of South Africa (Unisa)
MNG3701 ASSESSMENT 2 2024 SEMESTER 1 FRAMEWORK
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BMZ ACADEMYBMZ Academy
CONTACT @ 061 262 1185/068 053 8213/0717513144
CONTACT BMZ Academy @ 061 262 1185/068 053 8213/0717513144
, BMZ ACADEMY
Table of Contents
Introduction ................................................................................................................ 3
RBV Analysis .......................................................................................................... 3
Resources .............................................................................................................. 3
Natural resources ................................................................................................ 4
Financial resources ............................................................................................. 4
Human resources ................................................................................................ 4
Manufactured resources ..................................................................................... 4
Intellectual resources .......................................................................................... 5
VRIO analysis ..................................................................................................... 5
The four-corner analysis ......................................................................................... 5
Motivation ............................................................................................................ 6
Actions ................................................................................................................ 6
MTN`s major competitor ......................................................................................... 7
Analysis of the competitor (four corner analysis) .................................................... 7
Concept of capabilities............................................................................................ 8
MTN capabilities ..................................................................................................... 8
Platforms ............................................................................................................. 8
Skills.................................................................................................................... 9
Cost leadership strategy ......................................................................................... 9
Xiaomi cost leadership strategy in SA .................................................................. 10
Gathering and utilising a large fan base (Market growth) .................................. 10
Competitive edge .............................................................................................. 10
Business sustainability ...................................................................................... 11
Conclusion ............................................................................................................... 11
References ............................................................................................................... 12
CONTACT BMZ Academy @ 061 262 1185/068 053 8213/0717513144
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