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MNM2615 Assignment 1 (ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED R50,00
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  5. Marketing in Africa - MNM2615 (MNM2615)

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MNM2615 Assignment 1 (ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED
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  • February 17, 2024
  • 10
  • 2023/2024
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MNM2615
Assignment 1 Semester 1 2024
Unique Number:
Due Date: 2024

INTRODUCTION

In recent years, Africa has experienced significant technological progress, particularly in
terms of smartphone penetration and mobile networking. This has had a profound impact
on agricultural practices, marketing strategies, and overall business growth. Additionally,
African consumers are increasingly influenced by both traditional channels and digital
platforms, posing both challenges and opportunities for businesses. In this context, Lulu's
Trading Pty Ltd, a South African company specializing in green vegetable production, has
the potential to leverage this technological progress to expand its market reach and

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