Exam (elaborations)
MNB1601 Assignment 2 Semester 2 2024
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- University Of South Africa (Unisa)
MNB1601 Assignment 2 Semester 2 2024 distinction guaranteed
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By: marnusmatthysen • 2 months ago
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MNB 1601ASSIGNMENT 2 SEMESTER 1 2024
Use this document as a guide to learn, compare and reference
,EXPECTVIEW TUTORS
,2/18/24, 5:09 PM Assessment 2: Attempt review
Started on Sunday, 18 February 2024, 4:57 PM
State Finished
Completed on Sunday, 18 February 2024, 5:09 PM
Time taken 11 mins 19 secs
Marks 14.00/15.00
Grade 93.33 out of 100.00
Question 1 A young man named Joey sees an advertisement for Heineken beer on TV. His interpretation is that drinking Heineken demonstrates masculinity and he
Correct goes to the liquor store to buy a six-pack of the beer. Which one of the following individual factors of consumer behaviour influences Joey’s behaviour?
Mark 1.00 out of
1.00 Select one:
Flag question
a. Attitude
b. Perception
c. Personality
d. Lifestyle
The correct answer is: Perception
Question 2 can be defined as creating a need-satisfying product or service.
Correct
Mark 1.00 out of Select one:
1.00 a. Decisions
Flag question b. Opportunities
c. Development
d. Transferring
The correct answer is: Development
Question 3 During the COVID-19 pandemic, many consumers paid close attention to messages containing information about the virus and the pandemic captured
Correct their attention. This is known as which determinant of consumer behaviour?
Mark 1.00 out of
1.00 Select one:
Flag question
a. Attitude
b. Learning ability
c. Perception
d. Lifestyle
The correct answer is: Perception
Question 4 The distinctive triangular boxes of Toblerone Swiss Chocolates give an image of exclusivity and sets their chocolates apart from their competitors on
Correct grocery store shelves. Which type of packaging is Toblerone using for their chocolates?
Mark 1.00 out of
1.00 Select one:
Flag question
a. Reusable packaging
b. Speciality packaging
c. Family packaging
d. Economic packaging
The correct answer is: Speciality packaging
Mpho is shopping for a new motorbike. He has decided to purchase the new BMW R 1200 GS Adventure. The dealership he has decided to purchase the
motorbike from, met his needs with speed and initiative and was able to answer all of his queries. To which dimension of service does this relate?
Select one:
a. Reliability
EXPECTVIEW TUTORS 1/4
, 2/18/24, 5:09 PM Assessment 2: Attempt review
b. Responsiveness
Question 5
Correct
c. Assurance
Mark 1.00 out of d. Empathy
1.00
Flag question
The correct answer is: Responsiveness
Question 6 Which one of the following is a requirement for exceptional service?
Correct
Mark 1.00 out of Select one:
1.00 a. Make a great second impression.
Flag question b. Project a resilient demeanour.
c. Communicate effectively.
d. Build short-term relationships.
The correct answer is: Communicate effectively.
Question 7 Which one of the following is NOT a relevant factor in the choice of packaging design?
Correct
Mark 1.00 out of Select one:
1.00 a. Reusable packaging
Flag question b. Packaging materials
c. The shape of the package
d. Packaging sizes
The correct answer is: Reusable packaging
Question 8 Mbulelo works for Nutri Health, a large pharmaceutical company. Mbulelo is responsible for arranging special events which afford Nutri Health the
Correct opportunity to communicate with the public through mass media. Mbulelo is responsible for which type of special event?
Mark 1.00 out of
1.00 Select one:
Flag question
a. Crisis management
b. Exhibitions
c. Receptions
d. Press conference
The correct answer is: Press conference
Question 9 Which of the following participants would you typically find in Channel 4 (four) of the alternative distribution channels?
Correct
Mark 1.00 out of Select one:
1.00 a. Manufacturer; consumer
Flag question b. Manufacturer; retailer; consumer
c. Manufacturer; wholesaler; consumer
d. Manufacturer; wholesaler; retailer; consumer
The correct answer is: Manufacturer; wholesaler; retailer; consumer
Mondi is one of the main researchers at Info Gate, an international marketing research company. Before commencing with a new research project, Mondi
will first look for historical data, compiled for other studies, to determine if any of the research objectives at hand can be achieved. Which type of data
will Mondi require?
Select one:
EXPECTVIEW TUTORS 2/4
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