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(TRSANSSON MOBILE) MNB3701 COMPLETE REPORT 1 2024 ASSIGNMENT 2
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- University Of South Africa (Unisa)
2024MNB3701 COMPLETE REPORT 1 2024 SEMESTER 1 ASSIGNMENT 2 (TRANSSION MOBILE)
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BMZ ACADEMYBMZ Academy
CONTACT @ 061 262 1185/068 053 8213/0717513144
BMZ ACADEMY 0612621185/ 0717513144/ 068 053 8213
, BMZ ACADEMY
Table of Contents
Executive summary .................................................................................................... 3
Literature search ........................................................................................................ 3
Search terms used: .................................................................................................... 4
Some of the journals and books used: ....................................................................... 4
Background ................................................................................................................ 5
Institutional based view .............................................................................................. 6
Formal institutions ...................................................................................................... 6
Economic policies....................................................................................................... 7
Expansionary Monetary policies and Fiscal policies .................................................. 7
Legal statutes ............................................................................................................. 7
Environment law ......................................................................................................... 8
Managerial implications .............................................................................................. 9
Informal institutions .................................................................................................... 9
Culture...................................................................................................................... 10
High context culture.................................................................................................. 10
Education ................................................................................................................. 11
Managerial implications ............................................................................................ 11
Conclusion ............................................................................................................... 12
References ............................................................................................................... 13
BMZ ACADEMY 0612621185/ 0717513144/ 068 053 8213
, BMZ ACADEMY
Executive summary
Over the course of the last few years, the idea of conducting business using a
multinational enterprise (MNE) has become increasingly commonplace in the
discipline of management. In this respect, multinational corporations can take on a
variety of different forms, such as certain international mutual funds that, for the
purpose of diversification, invest in corporations located in other countries. Research
conducted over the course of the past few decades on the strategic planning of
multinational corporations (MNCs) has been strongly supported by the internalisation
theory. It primarily identifies the difficulty of entering a foreign market as a challenge
related to transaction costs, but it does not specify how MNEs can develop and keep
their competitive advantages. As a result, the purpose of this report is to gain a
comprehension of how the characteristics of strategic thinking have influenced the
research that has been done in the field of the strategy of MNEs. This report details
how Transsion implemented its strategy of internationalisation by exporting its
completed products in order to break into the Zimbabwean market. In addition, the
report emphasises the influence of formal institutions in Zimbabwe, such as the
country's economic policies and judicial systems. In addition, informal organisations
like culture and education played a significant role in the penetration strategy that
Transsion implemented with its Itel brand.
Literature search
This report is constructed on the basis of a vast body of scholarly work, including but
not limited to scholarly journals, research articles, textbooks, as well as integrated
reports and business reviews. The majority of the research for the report came from
internet databases and the library, and Google Scholar was used as the primary
search engine. This ensured that the most relevant results were reached and out of
25 abstracts that were studied, 18 of them were very useful in compiling in this report.
The author conducted a methodical search and analysis of a large body of previously
published research, predominantly from the years 2012 to 2022; however, due to the
need for theories, some older documents were utilised.
BMZ ACADEMY 0612621185/ 0717513144/ 068 053 8213
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