Tutorial Letter 101/3/2024
Media Studies:
Media content and media audiences
COM3703
Semesters 1 and 2
Department of Communication Science
This tutorial letter contains important information about your module.
BARCODE
, The assignments for semesters 1 and 2.
SEMESTER 1 ASSIGNMENTS
SEMESTER 1
ASSIGNMENT 01
The due date and the unique number for this assignment will be made available on the
landing page of the myModules site for COM3703.
Contribution towards final mark: 30%
IMPORTANT
To complete Assignment 01, you need to study the following:
In the prescribed book
Chapter 2: Communication and media semiotics
Chapter 4: Media and visual literacy
Chapter 6: Textual analysis: narrative and argument
Chapter 11: Field research in media studies
In the study guide
Study unit 2: Communication and media semiotics
Study unit 4: Media and visual literacy
Study unit 6: Textual analysis: narrative and argument
Study unit 11: Field research in media studies
The assignment is structured as follows, with the mark allocation [TOTAL 100] indicated below:
DECLARATION
1 INTRODUCTION (5)
2 COMMUNICATION AND MEDIA SEMIOTICS (20)
3 MEDIA AND VISUAL LITERACY (20)
4 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT (20)
5 FIELD RESEARCH IN MEDIA STUDIES (20)
6 CONCLUSION (5)
7 SELF-ASSESSMENT AND SELF-REFLECTION (5)
SOURCES CONSULTED (5)
TECHNICAL PRESENTATION (5)
1 INTRODUCTION (5)
In the introduction, you should clearly identify/indicate what you will discuss in the assignment and
also how your assignment is going to be structured. You should refer to all four themes/study units
that you are covering in your assignment, as well as the particular topics within the theme on which
you will answer questions. Furthermore, if you are using any media texts as examples in your
answers to some of the questions, you need to identify those media texts by name/title in the
introduction.
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