COM3702 ASSIGNMENT 01
Semester 1 2024
Media Studies: Policy, management and media representation
UNIQUE ASSIGNMENT NUMBER: 771633
ALL QUESTIONS ANSWERED
Media Studies: Policy, management and media
representation
UNIQUE ASSIGNMENT NUMBER: 771633
ALL QUESTIONS ANSWERED
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,Table of Contents
1. INTRODUCTION.................................................................................................. 1
2. MEDIA POLICY AND REGULATION.......................................................................2
2.1 Internal and external media regulations in South Africa...............................2
2.1.1 A brief overview of the Bill and whether the Bill can be regarded as
internal or external regulation.........................................................................2
Whether the Prevention and Combating of Hate Crimes and Hate Speech Bill
is an internal or external regulation.................................................................3
2.1.2 Freedom of expression and the limitations thereof and whether the
Prevention and Combating of Hate Crimes and Hate Speech Bill enhances or
hinders freedom of expression [Essay]...............................................................4
Introduction..................................................................................................... 4
Whether the Prevention and Combating of Hate Crimes and Hate Speech Bill
enhances or hinders freedom of expression....................................................4
Conclusion....................................................................................................... 5
3. REPRESENTATION............................................................................................... 6
Representation defined....................................................................................... 6
The chosen magazine advertisement that effectively illustrates the
theoretical concept of simulacrum..................................................................6
3.1.1 Definition and explanation of the simulacrum theory in the context of
representation................................................................................................. 6
3.1.2 Whether the selected advertisement can be categorised as a
representation of simulacrum..........................................................................7
3.1.3 Four signs from the chosen advertisement concerning the concept of
"profound reality."............................................................................................ 7
Gender and the media...................................................................................... 10
Magazine advertisement............................................................................... 10
3.2.1 Introduction.......................................................................................... 10
3.2.2 The body of the essay..........................................................................11
Conclusion..................................................................................................... 13
4. CONCLUSION.................................................................................................... 14
SOURCES CONSULTED.......................................................................................... 15
SELF-ASSESSMENT AND SELF-REFLECTION..........................................................17
ADDENDUM - Prevention and Combating of Hate Crimes and Hate Speech Bill. .19
, 1. INTRODUCTION
The following assignment will provide definitions, elaborations, explanations, and
information under the following themes: Media Policy and Regulation,
Representation and Gender and Media. A brief overview of the Bill and an
explanation on whether the Bill can be regarded as internal or external regulation will
be provided. An essay will be written in which a discussion of freedom of expression
and the limitations thereof will be explained, and whether the Prevention and
Combating of Hate Crimes and Hate Speech Bill enhances or hinders freedom of
expression. Under representation, a magazine advertisement that effectively
illustrates the theoretical concept of simulacrum will be selected. A comprehensive
explanation of the simulacrum theory in the context of representation will be defined,
an evaluation of whether the chosen advertisement can be categorised as a
representation of simulacrum will be made. Additionally, an elaboration on four signs
from the chosen advertisement concerning the concept of "profound reality" will be
discussed.
Lastly under the theme, gender and media, I will investigate the media's portrayal of
either men or women, delving into the intricate details of stereotyping by writing an
essay that critically analyses how the media constructs and perpetuates stereotypes
related to gender. And advertisement will be selected as well and analysed based on
gender. The theory of representation of gender in the media will be discussed,
gender and the theory of stereotyping. Lastly, a detailed discussion, with examples
from the advertisement, to illustrate the theoretical discussion will be provided, and
to conclude the essay, a discussion of gender representation in South Africa will be
provided.
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