Exam (elaborations)
COM 2601 Assignment 1 Semester 1 2024 due march 20
- Course
- COM 2601 ASSIGNMENT 1
- Institution
- University Of South Africa
COM 2601 Assignment 1 Semester 1 2024 due march 20
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A+COM 2601
ASSIGNMENT 1
SEMESTER 1
AMBASSADOR KING
ADMIN
, Question 1
1.1 Define and describe the term organisational communication. (8) 1.2 Name and discuss the potential
effects of communication technology on organisational communication. (6)
1.1 Define and describe the term organisational communication (8):
Organizational communication refers to the process of exchanging information and messages within an
organization, involving the flow of data, ideas, opinions, and instructions among its members. It is a vital
aspect of management that facilitates coordination, collaboration, and decision-making within an
organizational structure. Effective organizational communication ensures that all members understand
their roles, responsibilities, and objectives, contributing to the overall success and efficiency of the
organization.
Organizational communication can take various forms, including formal channels such as official memos,
reports, meetings, and emails, as well as informal channels like casual conversations, social interactions,
and grapevine communication. It encompasses both downward communication (from higher to lower
levels), upward communication (from lower to higher levels), and lateral communication (between
members at the same hierarchical level).
1.2 Name and discuss the potential effects of communication technology on organisational
communication (6):
Communication technology has significantly impacted organizational communication, influencing how
information is transmitted, received, and processed. Here are some potential effects:
1. Increased Efficiency: Communication technologies, such as email, instant messaging, and
collaboration platforms, streamline the exchange of information, reducing the time required for
communication and decision-making processes.
2. Globalization: Technology enables organizations to communicate seamlessly across geographical
boundaries, fostering global collaborations and expanding business operations internationally.
3. Flexibility and Accessibility: Remote communication tools, video conferencing, and cloud-based
platforms provide flexibility for employees to work from different locations. This enhances accessibility
and collaboration among geographically dispersed teams.
4. Information Overload: The rapid pace of information exchange facilitated by technology can
lead to information overload, making it challenging for individuals to sift through and prioritize the vast
amount of data available.
5. Security Concerns: The reliance on digital communication poses security risks, such as data
breaches, hacking, and unauthorized access. Organizations must implement robust cybersecurity
measures to protect sensitive information.
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