Summary
Summary Unit 9
- Course
- Social Psychology (PSSO2614)
- Institution
- University Of The Freestate (UFS)
a brief detailed documents that entails all necessary information which covers all aspects required for studying
[Show more]
Seller
Follow
Content preview
Unit 9Social influence and persuasion
Chapter 8
By Mpilo MT
,Learning objectives
• Distinguish normative and informational
influence
• Categorise the techniques of social influence in
terms of the four basic principles and describe
ways of resisting these techniques
• Explain how a persuasion attempt can be
described by ‘who says what to whom’, and
identify which factors of each element are most
likely to elicit successful persuasion
• Summarise the two routes to persuasion,
applying the concept of the duplex mind to
describe the two routes
• Describe some of the steps you can take to
increase your resistance to persuasive attempts
to change your attitudes
Copyright © 2018 Cengage Learning. All Rights Reserved.
, INTRODUCTION
• Consider how fast the Nelson Mandela Children’s
Hospital was built
• Mandela’s vision for the hospital helped ensure that
people and companies donated funds to turn the
vision into a reality
• The case of Terence Kelly/Khalid Terry also shows
how an idea can influence an individual
Copyright © 2018 Cengage Learning. All Rights
Reserved.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller mohapisthaba77. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R109,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
70055 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now