MNB3702
Assignment 2 Semester 1 2024
Unique Number: 221945
Due Date: 10 April 2024
INTRODUCTION
Safaricom detained by the UK - Vodafone Group PLC hosted in Kenya is the leading
telecommunication company in East Africa currently operating in 12 African countries and
keeping connected over 42 million customers in Kenyia alone is a driving force in the
African mobile phone industry. M-PESA the world’s first and largest mobile payment
system and Africa’s largest Fintech operated by Safaricom makes success in the banking
sector as well. In this mini-case study we will focus on Vodafone-Safaricom’s success
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