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MNB1601 ASSIGNMENT 02_SEMESTER 1_2024
Assessment 2
Started on Tuesday, 12 March 2024, 6:07 PM
State Finished
Completed on Tuesday, 12 March 2024, 6:51 PM
Time taken 43 mins 4 secs
Marks 15.00/15.00
Grade 100.00 out of 100.00
Question 1
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Mondi is one of the main researchers at Info Gate, an international marketing research
company. Before commencing with a new research project, Mondi will first look for
historical data, compiled for other studies, to determine if any of the research objectives at
hand can be achieved. Which type of data will Mondi require?
Select one:
a.
Secondary data
b.
Primary data
c.
Published data
d.
Principal data
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The correct answer is: Secondary data
Question 2
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The distinctive triangular boxes of Toblerone Swiss Chocolates give an image of exclusivity
and sets their chocolates apart from their competitors on grocery store shelves. Which type
of packaging is Toblerone using for their chocolates?
Select one:
a.
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Reusable packaging
b.
Speciality packaging
c.
Family packaging
d.
Economic packaging
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The correct answer is: Speciality packaging
Question 3
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Dumisani is the owner of a company, Knowledge Uncapped, that does marketing research
for local businesses. One of their longstanding clients, Joe’s Gym, has approached
Dumisani to find out which equipment his clients would prefer to have access to in the gym.
Joe and his team of fitness experts have noticed that many of their clients have cancelled
their contracts with Joe’s Gym in order to join the new, modern gym across the street from
them. To retain his clients, Joe wants to upgrade his equipment, but realises the first step is
to find out what his clients want. Dumisani will have to compile a/an ______________ which is
an instrument that will ask respondents a set of questions and that is then used to generate
the data necessary for accomplishing the research objectives.
Select one:
a.
survey instrument
b.
assignment
c.
research checklist
d.
agenda
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The correct answer is: survey instrument
Question 4
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CelluX, a cellphone provider, has launched a new television advertisement portraying a
cheeky seven-year old and her loving reaction towards her parents when presented with the
new iPhone. This type of emotional appeal is often the most important way of
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differentiating a product from competing products in a highly competitive market. During
which phase of the integrated marketing strategy would this be the most appropriate
marketing communication decision?
Select one:
a.
Introductory phase
b.
Growth phase
c.
Maturity phase
d.
Declining phase
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The correct answer is: Maturity phase
Question 5
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Question text
Dumisani is the owner of a company, Knowledge Uncapped, that does marketing research
for local businesses. One of their longstanding clients, Joe’s Gym, has approached
Dumisani to find out which equipment his clients would prefer to have access to in the gym.
Joe and his team of fitness experts have noticed that many of their clients have cancelled
their contracts with Joe’s Gym in order to join the new, modern gym across the street from
them. To retain his clients, Joe wants to upgrade his equipment, but realises the first step is
to find out what his clients want. During which step of conducting a survey, will Joe
implement the final decisions that were established based on the conclusions from the
initial questionnaire and the evaluation of the results?
Select one:
a.
Step 11
b.
Step 12
c.
Step 13
d.
Step 14
Feedback
The correct answer is: Step 12
Question 6
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