Exam (elaborations)
WVU SM 546 FINAL EXAM questions and answers
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WVU SM 546 FINAL EXAM questions and answers what makes a brand - ANSWER-- brand name - URL - logos and symbol - characters - slogans -jingles/sounds brand equity - ANSWER-a set of assets and liabilities linked to a brand, its name and symbol, that add or subtract from the value provided by...
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