COM3701
Marketing Communication
ASSIGNMENT 01
SEMESTER 1 2024
1
, Table of contents
Table of contents ..................................................................................................................... 2
1.1 Discuss how QuantumElectronics.com can use the five internet resources for online
marketing to support its online marketing strategy. .......................................................... 3
1.2 Explain how QuantumElectronics.com can utilise online marketing as a pull and push
mechanism and a way of communicating brand messages to its customers. ................ 4
Explain how you would plan and implement a campaign to introduce the brand’s
sportswear range.................................................................................................................. 5
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