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Summary MNM3711 INTERNATIONAL MARKETING ASSIGNMENT 01 SEM 1 2024
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- University Of South Africa (Unisa)
Summary of answers for STUDY PURPOSES. DO NOT COPY FOR ASSIGNMENTS. THIS IS USED AS A MEMO FOR STUDY PURPOSES ONLY.
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MNM3711INTERNATIONAL MARKETING
ASSIGNMENT 01
1. McDonald’s brand aim is: “To be our customers’ favourite place and way to eat and
drink”. This is an example of McDonald’s …
Answer: b. Mission statement
2. Lynette is a buyer who sources products and services from exporters for sale in her own
country. This scenario is an illustration of the operation of …
Answer: b. Importing
3. Unilever Company: is seeking a process that defines relatively homogeneous groups,
based on shared preferences, and relates to purchase and consumption behavior. This
process is referred to as …
Answer: b. International market segmentation
4. Mandla is a professional entrepreneur who specializes in producing and manufacturing
traditional attire in both Durban and Johannesburg. He has decided to expand his
business beyond the borders of South Africa, including Botswana and Eswatini, so that
he can market his product to customers in different countries. Which one of the
following relates to the above-mentioned scenario?
Answer: c. Global marketing
5. The strategy described represents:
"In the theatre industry, the culture includes a tradition that performers sing a war cry, which is
followed by the saying, “Break a leg". This norm belongs in which one of the following types of
culture?"
Answer: d. Business strategy
6. Every evening before they go to bed, Jessica makes sure that her children know she loves
them. She does this as a way of demonstrating her affection and has made it a habit in
her household. This household cultural trait is described as …
Answer: b. Affection
7. American coffeehouse Starbucks launched its first South African store back in 2016.
Prior to that, Richard was given the task of leading a team that would find out more about
the South Africa market and opportunities that existed in the coffee shop sector.
What role did Richard and his team play in preparing Starbucks for South Africa?
Answer: b. Market research
8. Mike owns an export company called Export2Us, which exports mainly to Angola,
Namibia and Nigeria, as well as to Asian countries such as Thailand. Mike sells candles
to the international market on behalf of Lazola's Lights, which is based in Butterworth in
which country in this. This scenario is an illustration of the operation of a/an …
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