BEM314 CHAPTER 2 NOTES. This chapter is on Research Ethics, notes are made using notes from lectures and the following textbook: Wiid, J. & Diggines, C. 2020. Marketing Research, 4th edition. JUTA.
ASPECTS INCLUDED IN ETHICS CODE OR
RESEARCH ETHICS
POLICY
• ethics: set of principles of conduct for researcher must have moral
correct behaviour behaviour, keep promises, be
Integrity
• research ethics: the application of moral sincere & strive to be
rules or codes of conduct during the consistent
planning, conducting and reporting of researcher must be truthful,
research upright & fair during research
Honesty
process and when reporting
data and results
individual participants must
Objectives of RESEARCH ETHICS Human not be harmed during
protection research process, and they
must be treated with respect
• protect individuals who are participating research that involves
in research process Animal care animals must be done in a
• guarantee that research process is careful, respectful manner
conducted in way that serves interests of Legality researcher must obey law
participants
researcher must not
• ensure ethical soundness of research Non- discriminate against any
process individual involved in research
discrimination
process
Social researcher should promote
responsibility social wellness
IMPORTANCE OF ETHICAL RESEARCH
documents and records must
confidentiality
be kept confidential
• encourage & promote aims of research
being conducted
• promotes values such as trust, respect,
accountability and fairness PRINCIPLES OF RESEARCH ETHICS
• ensures that researchers can be held
responsible for their behaviour and are
being considerate of those
accountable to public 1. RESPECT
participating in research
• ethical conduct of researcher can help
health, happiness & general
build public support for research
wellbeing of individual + their
• promotes morals and values such as 2. WELFARE
physical, social and economic
social responsibility, human rights, animal condition
welfare and compliance with health &
quality of being fair & equitable in
safety regulations
3. JUSTICE way researcher treats all individuals
participating in research
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